Cultural Reality


Book Description




Secrecy and Cultural Reality


Book Description

Gilbert Herdt is Director of the Program in Human Sexuality Studies at San Francisco State University, where he is also Professor of Human Sexuality Studies and Anthropology.




Cultural Realities of Being


Book Description

Cultural Realities of Being offers a dialogue between academic activity and everyday lives by providing an interface between several perspectives on human conduct. Very often, academic pursuits are arcane and obscure for ordinary people, this book will attempt to disentangle these dialogues, lifting everyday discourse and providing a forum for advancing discussion and dialogue. Nandita Chaudhary, S. Anandalakshmy and Jaan Valsiner bring together contributors from the field of cultural psychology to consider how people living within social groups, regardless of how liberal, are guided by collective reality and interconnected with life circumstances. The book discusses experiences and events in the lives of people of Indian cultures covering topics including family, food, pilgrimages, social dynamics and truth, in order to expand the material on human phenomena under the broad frame of cultural psychology. The book builds upon rich cultural traditions present in India, and precisely because of this focus, the book has much larger implications and relevance to the field and aims to orient the academic reader from around the world to viewing India and Indian society as a valuable area for research. Divided into three sections, the book covers: • Social presentation in culture • Representing relations • Children and youth in culture This book includes commentaries from expert academics from outside of India, providing a bridge between academic reality and cultural discourse and throwing fresh light on the everyday events presented in the text. Cultural Realities of Being will be essential reading for those studying Cross Cultural Psychology as well as those interested in social representation and identity.







The Corruption of Reality


Book Description

This book challenges many of the ideas in the three disciplines of religion, hypnosis, and psychopathology and paves the way for an exciting, far-reaching and unified theory of conscious and unconscious behavior. Schumaker includes a historical and cross-cultural analysis which shows how reality reconstruction takes place and outlines the shortcomings of current psychotherapeutic approaches.




Language and Culture Pedagogy


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Looks at the teaching of language and culture in a globalized world.




The Consumer Culture Theory of Brands


Book Description

Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption.




Word, Sound, Image


Book Description

This original and radical book challenges dominant parameters of literacy by comparing the oral tradition of the Tamils in South India with the Western culture of printed text. In India, traditional texts are always performed; as a result, form and meaning can change depending on the occasion. This is the opposite of Western communication through publication which is a static representation of knowledge. The author examines the reasons for the differences between the Indian and Western textual traditions, and describes how text lives through the performing arts of words, sound and imagery. She argues that interactive multimedia is the first Western communication form to represent oral traditions effectively.




Intercultural Communication & Ideology


Book Description

This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative 'grammar' of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.




Towards the World Culture Society


Book Description

The series "Studies in Sociology: Symbols, Theory and Society" has been created by Elzbieta Halas and Risto Heiskala to stimulate cooperation in research on the meaning, forms and functions of symbolism in society. The series is open to various theoretical and methodological orientations in the studies of social symbolism. The aim is to show the central place of the problems of symbolization and symbolism in sociology - processes of symbolization in everyday life or in collective actions.