Book Description
Annotation A wide-ranging catalogue of frauds that customers perpetrate on businesses, why they do it, and what marketers can do to combat it.
Author : Kelly Tian
Publisher : Praeger
Page : 0 pages
File Size : 31,26 MB
Release : 2002
Category : Business & Economics
ISBN : 1567203876
Annotation A wide-ranging catalogue of frauds that customers perpetrate on businesses, why they do it, and what marketers can do to combat it.
Author : Gini Graham Scott
Publisher : Simon and Schuster
Page : 309 pages
File Size : 15,29 MB
Release : 2016-10-11
Category : Law
ISBN : 1621535045
Drawn from the personal experience of dozens of victims, including the author's own encounters, Scammed exposes the most prevalent consumer and money scams lurking in modern society. With so many people falling prey to a wide variety of frauds due to increasing vulnerability on the anonymous Internet, an exposé has never been timelier. This recounts the stories of victims of over two dozen different types of scams, and what they did to recover. These scams include: Auto repair industry scams Insurance industry scams Housing industry scams and real estate house flip scams Home repair scams Counterfeit products Phony job offers Phony publishing and film producing offers Phony investments Phony money scams from scamsters asking for help And many others The chilling tales and details of these scams are interspersed with the wisdom of how each one can be dealt with and avoided. Readers will take away from the shocking stories confidence that they have gained the knowledge and preparedness to avoid being Scammed. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Kelly T. Tian
Publisher : Bloomsbury Publishing USA
Page : 272 pages
File Size : 49,94 MB
Release : 2001-12-30
Category : Business & Economics
ISBN : 0313075921
From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it. They were able to receive and analyze more than 250 written descriptions--a 71% response rate!--of the acts that customers committed and the methods they used. Instead of merely a checklist, Tian and Keep obtained their data in the customers' own words, resulting in highly detailed and reliable insights into why customers did what they did. They find that customer fraud has emerged as a form of guerilla warfare against companies, that it is adapted to specific situations, and that underlying customers' motivation is a need to get even. Ethics has little do with it. In fact, some respondents even asserted that they had an obligation to commit fraud: they did it to retaliate against what they perceived as unethical acts that businesses committed against them. The result is a rare documentation of the specifics of fraud, how it threatens not only business but entire economies, and the actions--bold and subtle--that marketers can take in self-protective response. Not only will corporate management, particularly in marketing, get detailed descriptions of their customers' fraud strategies and tactics, but they will also receive insights into where they are vulnerable and why. Tian and Keep show that fraud has become so socially acceptable among middle class customers that they are willing to share their tactics, strategies, and secrets with their friends. With this as their foundation, the authors give practitioners an arsenal of detection and deterrence methods. Equally important, they provide ways to implement them without alienating their other, blameless customers. They also show marketers what they can do to reestablish trust in their marketing exchanges with customers, and improve relationships in ways that will diminish (if not fully eliminate) the incidence of fraud. For management generally as well as marketers in companies of all sizes and type, Tian's and Keep's book is essential, engrossing, and useful reading.
Author : Leonard W. Vona
Publisher : John Wiley & Sons
Page : 404 pages
File Size : 19,9 MB
Release : 2011-08-09
Category : Business & Economics
ISBN : 0470647264
Essential guidance for creation of an effective fraud audit program in core business systems The Association of Certified Fraud Examiners has reported that U.S. businesses lose up to $4 billion annually due to fraud and abuse. Discover fraud within your business before yours becomes another business fraud statistic. The Fraud Audit provides a proven fraud methodology that allows auditors to discover fraud versus investigating it. Explains how to create a fraud audit program Shows auditors how to locate fraud through the use of data mining Focuses on a proven methodology that has actually detected fraudulent transactions Take a look inside for essential guidance for fraud discovery within specific corporate F&A functions, such as disbursement, procurement, payroll, revenue misstatement, inventory, journal entries, and management override.
Author :
Publisher :
Page : 276 pages
File Size : 24,24 MB
Release : 2002
Category : Identity theft
ISBN :
Author : Madison Books, Incorporated
Publisher : Vestal Press
Page : 25 pages
File Size : 24,2 MB
Release : 1978
Category : Credit card fraud
ISBN : 9780930256036
Author : Wisconsin. Office of Consumer Protection
Publisher :
Page : 234 pages
File Size : 23,78 MB
Release : 1977
Category : Consumer protection
ISBN :
Author : Stephanie Thum
Publisher :
Page : 0 pages
File Size : 32,51 MB
Release : 2023
Category : Customer relations
ISBN : 9781529610437
For decades, some executives as part of the normal course of business have viewed customers as a source of business risk. The easiest risk to understand is the ever-present risk of client loss. However, other customer-oriented risks loom as well. Shoplifting, fraud, contract breaches and credit risk, for example, can take center stage and create an "us versus them" attitude between company executives and customers. But what if the lens could be flipped? What if customers could help companies identify operational risks and help them avoid making expensive, duplicative, or embarrassing mistakes? Voice of the customer and customer feedback collection practices, staples of customer experience as a business discipline (Customer Experience Professionals Association, n.d.), can support this work.In the business-to-business world, including law and accounting firm contexts, for example, customers are typically referred to as clients. This case outlines how Jennifer Benson (fictional name), a client experience manager at Treetop Law Firm (fictional name), collected client feedback through a qualitative interview process with a client to understand why the client decided to move its business to a competitor firm. Through the client's feedback, Jennifer also spotted some business and operational risks for Treetop Law Firm that might never have surfaced without the benefit of that feedback.
Author : V. Kumar
Publisher : Edward Elgar Publishing
Page : 521 pages
File Size : 35,52 MB
Release : 2015-01-30
Category : Business & Economics
ISBN : 1781004986
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin
Author : United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Civil Service, Post Office, and General Services
Publisher :
Page : 214 pages
File Size : 26,22 MB
Release : 1982
Category : Consumer protection
ISBN :