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Marketing Manipulation: A Consumer's Survival Manual

Author : Michael Kamins

Publisher : World Scientific

Page : 252 pages

File Size : 30,94 MB

Release : 2018-07-31

Category : Business & Economics

ISBN : 9813234725

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Book Description

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.



Customer Manipulation

Author : Miss Chloe Thomas

Publisher :

Page : 252 pages

File Size : 25,33 MB

Release : 2016-05-13

Category :

ISBN : 9780992661243

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Book Description

From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloe Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Manipulation: Why it's essential to embrace manipulation in marketing Why unethical manipulation will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy! Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Manipulation to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Manipulation workbook A checklist for each Stage of the model "



Manipulation tactics and consumer behavior. Creating a desire to purchase in the digital era

Author : Jar Tiautrakul

Publisher : GRIN Verlag

Page : 22 pages

File Size : 21,64 MB

Release : 2019-07-10

Category : Business & Economics

ISBN : 3668977453

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Book Description

Essay from the year 2019 in the subject Business economics - Miscellaneous, grade: A, ( Atlantic International University ), language: English, abstract: A desire to purchase goods and services is fostered by marketers. Marketers can incorporate manipulation tactics into their efforts to create mass product appeal, effectively controlling consumer behavior. This practice, however, is not permitted as per the American Marketing Association’s Statement of Ethics. This ethics statement incorporates the principles of maleficence and honesty as core components of ethical norms and values, respectively. These ethical principles are congruent with the technological capabilities that serve as the foundation of the digital era, as the digital era results in increased transparency. This transparency ultimately leads some corporations to adjust their marketing approaches, which others may or may not implement different forms of consumer manipulation.



Dark Psychology and Manipulation: 2 in 1 - Discover the hidden secrets of Dark Psychology, NLP, Manipulation and Body Language. Learn how to analyse people, detect deception and influence anyone

Author :

Publisher : jideon francisco marques

Page : 437 pages

File Size : 23,29 MB

Release : 2024-09-10

Category : Education

ISBN :

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Book Description

BOOK 1: MIND CONTROL SECRETS, DARK PSYCHOLOGY AND BODY LANGUAGE Discover the Hidden Truth about NLP and Manipulation, Learn the Secret Psychological techniques to deal with Toxic People, Energy Thieves and Transform your Communication BOOK 2: NLP AND BODY LANGUAGE Learn the Art of Speed-Reading People in seconds. Discover the Secrets of Dark Psychology and Manipulation Techniques to influence people with Integrity.



New Frontiers of Customer Strategy

Author : Thierry Delecolle

Publisher : John Wiley & Sons

Page : 292 pages

File Size : 33,81 MB

Release : 2024-07-23

Category : Medical

ISBN : 1786308509

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Book Description

Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.



Manipulation

Author : Christian Coons

Publisher : Oxford University Press

Page : 273 pages

File Size : 49,58 MB

Release : 2014-07-01

Category : Philosophy

ISBN : 0199338221

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Book Description

In all groups -- from couples to nation-states -- people influence one another. Much of this influence is benign, for example giving advice to friends or serving as role models for our children and students. Some forms of influence, however, are clearly morally suspect, such as threats of violence and blackmail. A great deal of attention has been paid to one form of morally suspect influence, namely coercion. Less attention has been paid to what might be a more pervasive form of influence: manipulation. The essays in this volume address this relative imbalance by focusing on manipulation, examining its nature, moral status, and its significance in personal and social life. They address a number of central questions: What counts as manipulation? How is it distinguished from coercion and ordinary rational persuasion? Is it always wrong, or can it sometimes be justified, and if so, when? Is manipulative influence more benign than coercion? Can one manipulate unintentionally? How does being manipulated to act bear on one's moral responsibly for so acting? Given various answers to these questions, what should we think of practices such as advertising and seduction?



Customer Persuasion

Author : Chloë Thomas

Publisher :

Page : 250 pages

File Size : 40,69 MB

Release : 2016-09

Category : Consumers

ISBN : 9780992661274

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Book Description

From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business. In Customer Persuasion, Chlo Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Persuasion: Why it's essential to embrace persuasion in marketing Why unethical persuasion will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Persuasion to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Persuasion workbook A checklist for each Stage of the model Originally published as "Customer Manipulation"



Manipulation: Dark Psychology to Manipulate and Control People

Author : Arthur Horn

Publisher : Independently Published

Page : 104 pages

File Size : 38,41 MB

Release : 2019-02-12

Category : Psychology

ISBN : 9781796728613

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Book Description

Step-by-step instructional guide to manipulate people using dark psychologyDark Psychology can be an incredibly powerful method for mind control, brainwashing, influencing, and manipulating those around you, but only if you know how to do it right!Need to learn how to manipulate someone fast?With this guide you will be armed with the fundamental knowledge you need to apply the manipulative power of dark psychology in your personal and professional life.Here is a preview of what you will learn in this guide: What Is Manipulation? Basic Ideas Manipulation Vs Influence Manipulation Vs Persuasion Defining Manipulation Examples of Manipulation Advertising Military Strategy The Professional World Personal Relationships Advantages of Manipulation Achieve Your Goals Help Others Guard Yourself Against the Manipulation of Others Manipulation Fundamentals Goals Your Goals The Goals of Others Actions Tools Power Persuasion Deception Irrational Behavior Manifestations of Manipulation The Carrot and the Stick Emotional Manipulation Charisma Ethical Considerations Deception Abuse Honor The Ends Vs The Means Intent and Unscrupulousness The Law Methodology Step 1 - Define Your Goal(s) Step 2 - Map Out Your Paths to Success Step 3 - Gather Information Step 4 - Identify Opportunities and Threats Opportunities Threats Step 5 - Take Action Step 6 - Learn and Improve Analysis Self-Analysis Analyzing Others Cold Reading Body Language Facial Expressions Reading Body Language And so much more! Even if you have no background in manipulating people or using dark psychology for your benefit, with this guide in your hands that will not be a barrier for you to use these powerful methods and techniques. Learn how to successfully manipulate people when you grab this guide now!



Hypnotic Mind Manipulation For Selling

Author : Patrick Steel

Publisher : Patrick Steel

Page : 145 pages

File Size : 34,89 MB

Release : 2023-01-16

Category : Business & Economics

ISBN :

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Book Description

What keeps you from achieving consistent and important sales results? Find out by reading the only book on hypnotic mind manipulation for selling. A book based on over 10 years of experience in direct sales of both services and products, both online and offline. Not just a book but a real "BIBLE" that contains the techniques of the world's best salespeople. With this manual your sales will TRIPLY. Through this book you will learn how the world's great manipulators use this advantage to lead others to say "YES" - What will you learn from reading Hypnotic Mind Manipulation for Selling? - What is hypnotic mind manipulation for selling ? - What is selling ? What does it mean to sell ? - How to eliminate the mental barrier between you and your unknown customer in the first 5 seconds - 6 persuasive elements - The psychology of marketing - Sales techniques: the 7 rules to use everywhere - The right mental attitude for selling - Hypnotic writing for selling - A series of practical mental prompts to stimulate your customer that you can put into practice right away, without them even knowing it - What types of people you may be facing and how to communicate with each of them - 7 tricks you need to know to sell anything (known by 3% of people ) - The rules of hypnotic persuasive communication - The 5 strategies to get others to say yes - 10 secret weapons to underwrite, persuade your customer and sell at a high price - Influencing people's emotional state through NLP - 15 mental manipulation techniques for selling PLEASE NOTE: Once you have learned these techniques you can use them immediately in YOUR FAVOUR TO SELL ANYTHING! This is an EXCLUSIVE product suitable for anyone who wants to multiply their sales both online and offline. You now have two choices..... Stay in your current situation Or...Become an expert salesperson and MULTIPLY YOUR SALES. In case you prefer the second choice, scroll up and add this book to your cart.



Augmented Customer Strategy

Author : Gilles N'Goala

Publisher : John Wiley & Sons

Page : 332 pages

File Size : 11,66 MB

Release : 2019-04-26

Category : Business & Economics

ISBN : 111961824X

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Book Description

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.