Book Description
Design Innovation and Integration is more than just a toolkit, it is a guidebook for the industry leaders of tomorrow. Through providing a holistic understanding of the approaches, practices and tools required to go beyond creative ideas to integrating design strategically within an organization. Novel solutions are required to meet complex problems, however, understanding how to make these solutions a reality is rarely addressed nor readily understood. This book expands upon existing design toolkits by providing a deeper understanding of the principles and practices of methods and aligning tools. The aim is not only equipping the reader with a list of design tools but for them to apply and adapt them to best suit their needs and context. A number of diverse company case studies are used throughout the book to explain the use of individual tools and describe the more complex process of design integration, highlighting common pitfall and opportunities. Based on over 10 years of independent research, authors Straker, Wrigley and Nusem share their experiences and outcomes from their own research. Structured into key two parts, i) Design Innovation and ii) Design Integration, the reader can quickly and easily resource a tool, gain a deeper understanding of the theory of Design Innovation or develop a design intervention within their own organization. This book is for the person seeking to learn how to grow their influence and create an enabling environment for design innovation in their organization.
