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Digital Wine

Author : Tara Brabazon

Publisher : Springer

Page : 133 pages

File Size : 35,83 MB

Release : 2014-05-12

Category : Business & Economics

ISBN : 9812870598

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Book Description

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs) and practitioners and researchers from the creative industries sector. In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.



Windows on the World Complete Wine Course

Author : Kevin Zraly

Publisher : Sterling Publishing Company, Inc.

Page : 356 pages

File Size : 35,47 MB

Release : 2009

Category : Cooking

ISBN : 9781402767678

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Book Description

Looks at how and where wine is made and how this affects its quality and pricing, including information on how the professionals taste and rate wine and a country-by-country tour of the latest vintages.



Successful Social Media and Ecommerce Strategies in the Wine Industry

Author : Gergely Sznolnoki

Publisher : Springer

Page : 183 pages

File Size : 30,89 MB

Release : 2016-04-30

Category : Business & Economics

ISBN : 1137602988

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Book Description

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.



Wine Folly: Magnum Edition

Author : Madeline Puckette

Publisher : Penguin

Page : 322 pages

File Size : 41,81 MB

Release : 2018-09-25

Category : Cooking

ISBN : 0525538402

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Book Description

JAMES BEARD AWARD WINNER The expanded wine guide from the creators of Wine Folly, packed with new information for devotees and newbies alike. Wine Folly became a sensation for its inventive, easy-to-digest approach to learning about wine. Now in a new, expanded hardcover edition, Wine Folly: Magnum Edition is the perfect guide for anyone looking to take his or her wine knowledge to the next level. Wine Folly: Magnum Edition includes: More than 100 grapes and wines color-coded by style so you can easily find new wines you'll love; A wine region explorer with detailed maps of the top wine regions, as well as up-and-coming areas such as Greece and Hungary; Wine labeling and classification 101 for wine countries such as France, Italy, Spain, Germany, and Austria; An expanded food and wine pairing section; A primer on acidity and tannin--so you can taste wine like a pro; more essential tips to help you cut through the complexity of the wine world and become an expert. Wine Folly: Magnum Edition is the must-have book for the millions of fans of Wine Folly and for any budding oenophile who wants to boost his or her wine knowledge in a practical and fun way. It's the ultimate gift for any wine lover.



The University Wine Course

Author : Marian W. Baldy, Ph.D.

Publisher : Board and Bench Publishing

Page : 514 pages

File Size : 36,95 MB

Release : 1997-05-01

Category : Cooking

ISBN : 1891267124

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Book Description



Wine. All the Time.

Author : Marissa A. Ross

Publisher : Penguin

Page : 306 pages

File Size : 34,94 MB

Release : 2017-06-27

Category : Cooking

ISBN : 0399574174

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Book Description

“Can I just be Marissa, please? I want to be hilarious and sexy and smart and insanely knowledgeable about wine.” —Mindy Kaling A fresh, fun, and unpretentious guide to wine from Marissa A. Ross, official wine columnist for Bon Appétit. Does the thought of having to buy wine for a dinner party stress you out? Is your go-to strategy to pick the bottle with the coolest label? Are you tired of choosing pairings based on your wallet, instead of your palate? Fear not! Bon Appétit wine columnist and Wine. All The Time. blogger Marissa A. Ross is here to help. In this utterly accessible yet comprehensive guide to wine, Ross will walk you through the ins and outs of wine culture. Told in her signature comedic voice, with personal anecdotes woven in among its lessons, Wine. All the Time. will teach you to sip confidently, and make you laugh as you're doing it. In Wine. All The Time., you’ll learn how to: • Describe what you’re drinking, and recognize your preferences • Find the best bottle for you budget and occasion • Read and understand what’s written on a wine label • Make the perfect pairings between what you’re drinking and what you’re eating • Throw the best damn dinner party your guests will ever attend • And much more



Red Wine Technology

Author : Antonio Morata

Publisher : Academic Press

Page : 406 pages

File Size : 16,66 MB

Release : 2018-10-29

Category : Technology & Engineering

ISBN : 0128144009

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Book Description

Red Wine Technology is a solutions-based approach on the challenges associated with red wine production. It focuses on the technology and biotechnology of red wines, and is ideal for anyone who needs a quick reference on novel ways to increase and improve overall red wine production and innovation. The book provides emerging trends in modern enology, including molecular tools for wine quality and analysis. It includes sections on new ways of maceration extraction, alternative microorganisms for alcoholic fermentation, and malolactic fermentation. Recent studies and technological advancements to improve grape maturity and production are also presented, along with tactics to control PH level.This book is an essential resource for wine producers, researchers, practitioners, technologists and students. - Winner of the OIV Award 2019 (Category: Enology), International Organization of Vine and Wine - Provides innovative technologies to improve maceration and color/tannin extraction, which influences color stability due to the formation of pyranoanthocyanins and polymeric pigments - Contains deep evaluations of barrel ageing as well as new alternatives such as microoxigenation, chips, and biological ageing on lees - Explores emerging biotechnologies for red wine fermentation including the use of non-Saccharomyces yeasts and yeast-bacteria coinoculations, which have effects in wine aroma and sensory quality, and also control spoilage microorganisms



Wine Folly

Author : Madeline Puckette

Publisher : Avery

Page : 242 pages

File Size : 33,28 MB

Release : 2015-09-22

Category : Art

ISBN : 1592408990

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Book Description

"A hip, new guide to wine for the new generation of wine drinkers, from the sommelier creators of the award-wining site WineFolly.com"--Provided by publisher.



Wine Tasting Notebook

Author : Steve De Long

Publisher : Wine Appreciation Guild

Page : 0 pages

File Size : 25,6 MB

Release : 2011

Category : Wine

ISBN : 9781936880027

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Book Description

This vastly expanded new edition to the most simple, concise and elegant way to hit the ground running and learn about wine tasting. Here's an easy way for everyone to develop their wine tasting skills. 1. Wine Tasting Terms builds your wine tasting vocabulary with brief explanations of wine flavors and faults. 2. How to Take a Wine Tasting Note walks you through the fundamentals of wine tasting. 3. Wine Note Forms puts the repetitive parts of a note in convenient multiple choice for pros as well as acting as training wheels for beginners.



Social Impact of Wine Marketing

Author : Mojca Ramšak

Publisher : Springer Nature

Page : 123 pages

File Size : 14,77 MB

Release : 2022-01-24

Category : Business & Economics

ISBN : 3030892247

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Book Description

This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.