Issues of Political Marketing


Book Description

Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.










Xenophobia and Islamophobia in Europe


Book Description

This cross-national analysis of Islamophobia looks at these questions in an innovative, even-handed way, steering clear of politically-correct cliches and stereotypes. It cautions that Islamophobia is a serious threat to European values and norms, and mus




Schooling for Tomorrow Think Scenarios, Rethink Education


Book Description

Discusses how to develop scenarios to address the longer-term challenges confronting education policy and practice.




The Future of Education


Book Description

This engaging book presents a frontal attack on current forms of schooling and a radical rethinking of the whole education process. Kieran Egan, a prize-winning scholar and innovative thinker, does not rail against teachers, administrators, or politicians




Superconnected: The Internet, Digital Media, and Techno-Social Life


Book Description

What does it mean to live in a superconnected society? Superconnected: The Internet, Digital Media, and Techno-Social Life, Second Edition brings together the latest research from many relevant fields to examine how contemporary social life is mediated by various digital technologies: the internet, social media, and mobile devices. The book explores such topics as how digital technology led to the modern information age, information sharing and surveillance, how digital media shape socialization and development of the self, digital divides that separate groups in society, and the impact of digital media across social institutions. The author’s clear, nontechnical discussions and interdisciplinary synthesis make Superconnected an essential text for any course that examines how social life is affected when information and communication technology enter the picture. Dr. Mary Chayko is a sociologist, Teaching Professor of Communication and Information, and Director of Undergraduate Interdisciplinary Studies at the School of Communication and Information (SC&I) at Rutgers University. For more on the author and for instructor resources, visit her book blog at http://superconnectedblog.com.




The Art of Videogames


Book Description

The Art of Videogames explores how philosophy of the artstheories developed to address traditional art works can also beapplied to videogames. Presents a unique philosophical approach to the art ofvideogaming, situating videogames in the framework of analyticphilosophy of the arts Explores how philosophical theories developed to addresstraditional art works can also be applied to videogames Written for a broad audience of both philosophers and videogameenthusiasts by a philosopher who is also an avid gamer Discusses the relationship between games and earlier artisticand entertainment media, how videogames allow for interactivefiction, the role of game narrative, and the moral status ofviolent events depicted in videogame worlds Argues that videogames do indeed qualify as a new and excitingform of representational art




Interdisciplinary Research Approaches to Multilingual Education


Book Description

Recently intensified global mobility has reinforced the interest for ethnolinguistic diversity and multilingualism in education and society. Interdisciplinary Research Approaches to Multilingual Education brings together current interdisciplinary perspectives in multilingual and second language education to examine research and language teaching in specific countries, as well as different aspects of multilingual education that include language policies and ICT applications. Containing context-specific practical interventions and relevant theoretical approaches, it considers the contemporary challenges of language policies and practices to inform teacher and curriculum development based on international empirical research. The chapters of this book are centered around the following themes: Educational programs and policies Teaching and learning Linguistic diversity ICT and language learning This book will be of great interest to academics, researchers and postgraduate students in language education, bilingual education, second/foreign language learning, CALL, and applied linguistics. It will also appeal to educational administrators and those involved with language education policies.




Schools for Growth


Book Description

A passionate deconstruction and reconstruction of learning, development, and schooling that urges teachers to explore and create new educational opportunities for themselves and their students, Schools for Growth: Radical Alternatives to Current Educational Models asks the following questions: Can we create ways for people to learn the kinds of things that are necessary for functional adaptation without stifling their capacity to continuously create their growth? Can schools become environments that support children to perform not only as learners but as developers of their lives? This book challenges educators to look at the deeply-rooted assumptions about schooling, learning, and development and urges that the way psychology and education have constructed our conceptions of what it means to teach, to learn, and to grow may be the most serious impediment to the learning and developing of children. Beyond the criticism, the author presents an original methodological reformation of what learning and development are as relational activities and then takes readers on a visit to three radical independent school settings. Arguing that current educational models have been misguided by scientific psychology, the author states that the dominant model of human development actually hinders development. Moreover, as learning theory has become infused with developmental theory over the past 30 years, the overly cognitive manner in which psychologists have come to think about thinking, learning, and development has become further insinuated into education. Both theories--learning and developmental--fail o recognize the human capacity for relational-revolutionary activity and for performance. The prevalent mode of education--acquisitional learning--is grounded in a world view that gives primacy to knowledge and knowing which Holzman believes is inconsistent with ongoing developmental activity. The author focuses on "developmental learning"--a social constructionist, activity-theoretic conception of development which includes a transformation and synthesis of Vygotsky and philosopher Ludwig Wittgenstein. She also discusses educational projects that are self-conscious attempts to break with key elements of modern epistemology and the dominant psychological paradigm as they are perpetrated in contemporary educational theory and practice. Their specific philosophies and practices highlight important methodological issues raised in the attempt to create "postmodern schools"--schools more concerned with growing than knowing.