Direct Marketing Market Place


Book Description




Microcomputer Market Place 1993


Book Description

The LMP for the computer world, Microcomputer Marketplace 1993 is an essential desktop reference for anyone connected to the microcomputer world. Microcomputer Marketplace 1993 contains twice as many listings and categories as the nearest competitor.
















Guide to Reference in Business and Economics


Book Description

Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.




CD-ROM Market Place, 1993/94


Book Description

Published annually to give librarians and industry professionals a guide to the organizations, individuals, and products in the CD-ROM industry. It has information on over 3500 organizations worldwide, and a geographic, subject, names and nubers index.




Direct Marketing Guide to Canada


Book Description

Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!