Author : Juan Carlos Palmer
Publisher : Publicacions de la Universitat Jaume I
Page : 468 pages
File Size : 34,62 MB
Release : 2001
Category : Language Arts & Disciplines
ISBN : 9788480213523
This important work collects studies and reflections on such relevant themes about LSP as medical English, the language of advertising and journalism, telecommunications, data processing terminology, trade and juridical English¿ Although most of the works are related to English, there are also works related to German or French among others. .
Author : Claudia Elena Stoian
Publisher :
Page : 0 pages
File Size : 36,81 MB
Release : 2015
Category : Culture and tourism
ISBN : 9781443882194
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites â " institutional and commercial â " from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
Author : Richard W. Hallett
Publisher : Channel View Publications
Page : 146 pages
File Size : 28,94 MB
Release : 2010-03-24
Category : Business & Economics
ISBN : 1845411919
Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the official websites for destinations such as Santiago de Compostela, Spain; the Baltic states of Latvia and Estonia; New Orleans, Louisiana and Gary, Indiana; Myanmar/Burma; US Sports Halls of Fame; and, in recognizing the influence and popularity of such sites, three websites parodying the imaginary nations of Phaic Tan, Molvania, and San Sombrero. Analysis addresses how tourism websites foster social action and, therefore, contribute to the (re)construction of nations and other communities by variably fostering re-imagination, rebirth, renaissance, promotion and caution, and patriotism. Recognizing that tourism texts can function to both construct and embody identity for their respective locales, this investigation employs critical discourse analysis, multimodal discourse analysis, and visual semiotic analysis in the investigation of web texts and images.
Author : Maurizio Gotti
Publisher : Peter Lang
Page : 504 pages
File Size : 41,74 MB
Release : 2006
Category : Language Arts & Disciplines
ISBN : 9783039111855
The focus of this volume is on medical discourse, a domain of language which deserves closer scrutiny by academics as well as practitioners, due to its increasing relevance and pervasiveness in modern society. Despite the wealth of publications dealing with specialized or academic discourse and its rhetoric, few of these are devoted specifically to medical discourse. This book seeks to redress the balance by bringing together a number of studies that bear witness to the widespread interest in medical texts shown by linguists and professional communities around the world. The volume is divided into two main parts: the first targets medical discourse in its spoken dimension, while the second contains various analyses of written texts. The theoretical perspectives and individual case studies presented here reflect the wide range of methodological approaches and theoretical issues that characterise current research in the field.
Author : Lynne Bowker
Publisher : Routledge
Page : 257 pages
File Size : 42,27 MB
Release : 2002-09-26
Category : Computers
ISBN : 1134560672
Working with Specialized Language: a practical guide to using corpora introduces the principles of using corpora when studying specialized language. The resources and techniques used to investigate general language cannot be easily adopted for specialized investigations. This book is designed for users of language for special purposes (LSP). Providing guidelines and practical advice, it enables LSP users to design, build and exploit corpus resources that meet their specialized language needs. Highly practical and accessible, the book includes exercises, a glossary and an appendix describing relevant resources and corpus-analysis software. Working with Specialized Language is ideal for translators, technical writers and subject specialists who are interested in exploring the potential of a corpus-based approach to teaching and learning LSP.
Author : Heribert Picht
Publisher :
Page : 286 pages
File Size : 47,93 MB
Release : 1985
Category : Terms and phrases
ISBN :
Author : Paola Cotta Ramusino
Publisher : Cambridge Scholars Publishing
Page : 0 pages
File Size : 13,88 MB
Release : 2020
Category : Grammar, Comparative and general
ISBN : 9781527542181
This volume is addressed to researchers in the field of phraseology, and to teachers, translators and lexicographers. It is a collection of essays offering a comprehensive, modern analysis of phrasemes, embracing a wide range of subjects and themes, from linguistic, both applied and theoretical, to cultural aspects. The contrastive approach underlying this variety of themes allows the divergences and analogies between phraseological units in two or more languages to be outlined. The languages compared here are both major and minor, European and non-European, and the text includes contrastive analyses of the most commonly investigated languages (French-German, English-Spanish, Russian-German), as well as some less frequently investigated languages (like Ukrainian, Romanian, Georgian and Thai), which are not as well-represented in phraseological description, despite their scientific interest.
Author : Inmaculada Fortanet-Gómez
Publisher : Multilingual Matters
Page : 401 pages
File Size : 21,62 MB
Release : 2013-04-08
Category : Education
ISBN : 1847699383
This book offers a unique view of multilingualism in higher education from a global perspective. It presents a contextualised case of a multilingual language policy which takes the Content and Language Integrated Learning (CLIL) approach. The volume discusses various approaches to multilingual education including CLIL and then proposes guidelines for a multilingual language policy for Universitat Jaume I in Castelló, Spain. It examines the advantages of a multilingual education programme and reviews the success of existing language policies. This book will be an essential resource for researchers and students as well as policy makers.
Author : Zoltán Dörnyei
Publisher : Cambridge University Press
Page : 8 pages
File Size : 12,63 MB
Release : 2001
Category : English language
ISBN : 0521790298
The book takes a pratical approach to teaching motivational strategies in the language classroom, and gives the teacher 35 motivational strategies that they can use with language learners.
Author : Judith Inggs
Publisher : Bloomsbury Publishing
Page : 272 pages
File Size : 14,90 MB
Release : 2009-03-04
Category : Language Arts & Disciplines
ISBN : 1441167609
Africa is a huge continent with multicultural nations, where translation and interpretation are everyday occurrences. Translation studies has flourished in Africa in the last decade, with countries often having several official languages. The primary objective of this volume is to bring together research articles on translation and interpreting studies in Africa, written mainly, but not exclusively, by researchers living and working in the region. The focus is on the translation of literature and the media, and on the uses of interpreting. It provides a clear idea of the state and direction of research, and highlights research that is not commonly disseminated in North Africa and Europe. This book is an essential text for students and researchers working in translation studies, African studies and in African linguistics.
