Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




Disrupted


Book Description

An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."




Ethical Business Cultures in Emerging Markets


Book Description

This study examines the intersection of human resource development and human resource management with ethical business cultures in developing economies, and addresses issues faced daily by practitioners in these countries. It is ideal for scholars, researchers and students in business ethics, management, human resource management and development, and organization studies.




Introduction to Business


Book Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.




Pioneering New Perspectives in the Fashion Industry


Book Description

Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.




Cases on AI Ethics in Business


Book Description

Organizations face a pressing challenge in today's rapidly evolving economies: navigating the ethical complexities of adopting Artificial Intelligence (AI) and related technologies. As AI becomes increasingly integral to operations, transparency, fairness, accountability, and privacy concerns are more critical than ever. Organizations need practical guidance to develop and implement AI ethics strategies effectively. Cases on AI Ethics in Business offers a comprehensive solution by examining AI Ethics through theoretical lenses and innovative practices. It provides a roadmap for organizations to address ethical challenges in AI adoption, offering insights from leaders in the field. With a focus on theory-to-practice, the book equips readers with actionable strategies and frameworks to navigate the ethical implications of AI, ensuring responsible and sustainable AI deployment.




Issues in Business Ethics and Corporate Social Responsibility


Book Description

One need only look at the news to be bombarded with examples of corporate malfeasance and the impact such behavior has on a company’s public image, customers, employees, and bottom line. And while these stories grab the headlines, some companies are adopting practices that display awareness of their impact on the globe, whether that be to the environment, its employees and suppliers, or communities in which they do business. What factors are leading to these decisions? What are the benefits and costs of making ethical business decisions and acting in a socially responsible way, however one defines it? Issues in Business Ethics and Corporate Social Responsibility explores these foundational themes across a wide range of topics, including artificial intelligence, workplace surveillance, supply chain management, big data, the finance industry, and many more. Coupled with a broad introduction by Dr. David Weitzner, a professor of management at York University, this book provides students with the essential information they need to assess business practices through the lens of ethical decision-making and corporate social responsibility.




Higher Education Law


Book Description

"Do we need to talk to our lawyers about this?" "What do the attorneys say?" "Why didn't you get the lawyers involved before now?" Just about every department chair and dean, certainly every provost and president, and an ever-increasing number of faculty find themselves asking—or being asked—such questions. Dealing with issues ranging from academic freedom to job security and faculty discipline, lawyers, legal requirements, and lawsuits has become an established part of the apparatus of American higher education. Higher Education Law was written to help faculty and administrators navigate critical legal issues and avoid potential legal pitfalls. Drawing on his experience as university counsel, administrator, and teacher at a number of institutions, Steven G. Poskanzer explains the law as it pertains to faculty activities both inside and outside the academy, including faculty roles as scholars, teachers, and members of institutional communities, as well as employees and public citizens. In each of these areas, he expands his discussion of cases and decisions to set out his own views both on the current status of the law and how it is likely to evolve.




Corporate Warriors: Applying Chanakya's Arthashastra in Business


Book Description

The timeless teachings of Chanakya, the eminent philosopher and royal advisor from ancient India, contain profound insights that remain remarkably relevant for modern business leadership and strategy. Chanakya's seminal treatise, the Arthashastra, covers diverse topics from governance, economics and leadership to strategy, warfare and foreign policy. Studying this influential historical work reveals principles and perspectives that can help executives tackle contemporary organizational challenges in an increasingly complex global business environment. In this book, we explore key selections from Chanakya's teachings spanning ethics, decision-making, financial management, risk mitigation, crisis response, competitive strategy, marketing, and human resources. The goal is to rediscover the time-tested wisdom contained in Indian classical texts and see its powerful applicability through examples of contemporary global corporations successfully manifesting these ancient lessons. For instance, Chanakya's advice on pragmatic flexibility and situational adaptation has guided firms like Ola as they navigate market disruptions. His cultural assimilation principles have helped Starbucks localize in diverse regions worldwide. Chanakya's emphasis on holistic risk management finds a modern parallel in how companies like Intel structurally embed organizational resilience. Thus, this book illustrates how diverse leading organizations across industries manifest timeless insights from the Arthashastra to tackle modern challenges. Executives aiming to build distinctive leadership capabilities will find Chanakya's teachings remarkably relevant alongside current management thinking. By blending broad perspective with practical solutions, and farsightedness with ethical grounding, the Indian genius Chanakya provides a framework for principled leadership enabling organizations to sustain excellence amidst turbulence. It is my hope that this book will inspire readers everywhere to assimilate the timeless wisdom of one of history's foremost strategic thinkers. Chanakya, the master strategist, and philosopher from ancient India, authored the profoundly influential Arthashastra treatise outlining pragmatic governance policies and leadership strategies. This book highlights the surprising relevance of Chanakya's teachings for modern business leaders. His practical wisdom guided the creation of a mighty empire in turbulent times – principles that global executives can adapt to steer organizational excellence and resilient growth today. The book covers topics like crisis management, competitive strategy, financial stewardship, organizational design, risk mitigation, branding, and more – illustrating how corporates worldwide are effectively applying Chanakya's lessons spanning over two millennia. For instance, his emphasis on rapid adaptation is manifested in Apple's business model pivots, while his advice on prudent financial buffers and ecosystem alliances has empowered firms like Amazon and Starbucks. Throughout, real company examples demonstrate the assimilation of Chanakya's futuristic management philosophy. This timely book rediscovers the ancient Indian strategist's extraordinarily progressive and multidimensional insights on statecraft. Mastering Chanakya's ethical, pragmatic, and humanistic teachings remains imperative for global leaders navigating intensely dynamic conditions today. By harmonizing these ancient lessons with cutting-edge technologies and delivery models, visionary executives can build robust, purpose-driven organizations that sustain excellence through the 21st century.