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DK Essential Managers: Marketing Effectively

Author : Moi Ali

Publisher : Penguin

Page : 98 pages

File Size : 18,66 MB

Release : 2001-02-28

Category : Business & Economics

ISBN : 0756662591

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Book Description

Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.



Marketing Effectively

Author : Moi Ali

Publisher : Penguin

Page : 76 pages

File Size : 32,62 MB

Release : 2001

Category : Business & Economics

ISBN : 9780789471482

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Book Description

Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.



DK Essential Managers: Effective Public Relations

Author : DK

Publisher : Penguin

Page : 94 pages

File Size : 29,92 MB

Release : 2001-07-25

Category : Business & Economics

ISBN : 0756662621

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Book Description

Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.



DK Essential Managers: The Digital Revolution

Author : DK

Publisher : Penguin

Page : 100 pages

File Size : 21,56 MB

Release : 2009-10-19

Category : Computers

ISBN : 0756665663

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Book Description

Like it or not, the digital revolution has swept the business world and, no matter how good you are at your job, if you don't have the technical tools to keep up you'll be left behind. Luckily, The Digital Revolution is here to get you up to speed and get the jump on the competition. The DK Essential Managers series covers a range of business and management topics and has sold more than two million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.



How Management Works

Author : DK

Publisher : Penguin

Page : 226 pages

File Size : 27,87 MB

Release : 2022-03-29

Category : Business & Economics

ISBN : 0744064694

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Book Description

Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide. Combining clear, jargon-free language and bold, eye-catching graphics, How Management Works is a definitive and user-friendly guide to all aspects of organizational management. Learn whether it is more e­ffective to lead through influence or control? Is delegation the key to productivity and how do you deal with di­fferent personalities? Drawing on the latest theories and practices - and packed with graphics and diagrams that demystify complex management concepts - this book explains everything you need to know to build your management skills and get the very best out of your team. It is essential reading if you are an established or aspiring manager, or are studying a course in business or management. Much more than a standard business-management or self-help book, How Management Works shows you what other titles only tell you, combining solid reference with no-nonsense advice. It is the perfect primer for anyone looking to start their own business, become a more effective leader, or simply learn more about the world of business and management.



The Essential Manager's Handbook

Author : DK

Publisher : Penguin

Page : 482 pages

File Size : 36,40 MB

Release : 2022-07-19

Category : Business & Economics

ISBN : 0744076323

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Book Description

Are you looking to take the next step in your career? Can you manage yourself with ease, but need more confidence when managing others? Achieving excellence as a manager requires a broad skillset, and The Essential Manager’s Handbook provides easy-to-follow and engaging advice on the 6 key areas. Nurture your confidence with managing people, leadership, achieving high performance, effective communication, presenting, and negotiating. With key quotes, bright visuals, and breakdowns by subject, this book is accessible and easy-to-use. Interactive tips and checklists will encourage you to note down your thoughts, examining past and present workplace experiences that you can learn from. Expert insights from management professionals and step-by-step instructions will help you understand how to deal with challenges and gain valuable management skills for life. This accessible and clear guide is packed with practical, no-nonsense information covering everything you need to know about acquiring and developing management skills. Pick up The Essential Manager’s Handbook for quick reference when you’re in need of guidance or work through each section at your own pace to become the best manager you can be. Series Overview: DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style, covering a range of essential topics, from managing, coaching, and mentoring teams and individuals to time management, communication, leadership, and strategic thinking. Each guide is clearly presented for ease of reference, with visual pointers, tips, and infographics.



Managing People

Author : DK

Publisher : Penguin

Page : 96 pages

File Size : 24,83 MB

Release : 2022-01-04

Category : Business & Economics

ISBN : 0744060281

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Book Description

The practical guide that gives you the tools to succeed when managing people. This title in DK's Essential Managers series contains all you need to manage people effectively and to develop or hone your management style. Find out how to improve your skills by learning how to motivate staff, improve performance, and create positive relationships. You'll learn to build confidence, communicate clearly, and establish trust for navigating situations such as giving feedback, settling conflicts, and managing teams remotely. In a slim, portable format, Essential Managers gives you a practical "how-to" approach with step-by-step instructions, tips, checklists, and "ask yourself" features showing you how to focus your energy, manage change, and make an impact. Whether you're new to people management or looking to enhance your existing skills, this is the guide for you.



Project Management

Author : DK

Publisher : Penguin

Page : 96 pages

File Size : 22,97 MB

Release : 2022-01-04

Category : Business & Economics

ISBN : 0744060311

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Book Description

Discover the ultimate practical guide to effective project management. Packed with clear, expert advice, bold graphics and bite-sized text, this beginner’s guide to modern project management gives you the tools you need to manage a team in different locations/time zones. Inside the pages of this project management book, you’ll find: • Practical, “how-to” approach that teaches you the skills you need to run a project successfully. • New spreads with tools for project managing teams who are working remotely. • Step-by-step instructions, tips, checklists and “Ask yourself” features that show you how to make an impact. • Tables, illustrations, “in-focus” panels and real-life case studies that demonstrate and explain problem-solving, and how to build confidence and get results. Learn how to improve your project management skills by defining a project brief, analyzing stakeholders and building a strong team. You'll also discover useful tips for initiating projects, delegating effectively and achieving your goals on budget and on time — every time. Essential Managers Project Management shows you how to focus your energy, manage change in the workplace and make an impact, even in a time when remote — and flexible — working plays a key role in business and management. It’s the perfect book for managers of all levels. Whether it’s negotiating, managing people or improving your leadership skills, DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style.



The Business Book

Author : DK

Publisher : Penguin

Page : 745 pages

File Size : 32,57 MB

Release : 2014-12-19

Category : Business & Economics

ISBN : 1465438386

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Book Description

Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with: - Up to 100 quotations from the great business thinkers and gurus - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.



DK Essential Managers: Managing People

Author : Johanna Hunsaker

Publisher : Penguin

Page : 98 pages

File Size : 42,95 MB

Release : 2015-05-05

Category : Business & Economics

ISBN : 146544310X

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Book Description

Whether you're eager to learn how to manage people or are an experienced professional aspiring to enhance your effectiveness as a manager, this practical guide is the ideal companion. DK Essential Managers: Managing People starts by helping you understand yourself and making you self-aware - an invaluable predecessor to managing others and getting the best from them. Find out how to improve your people management skills by learning how to motivate staff, improve performance, and create positive relationships. You'll learn to build confidence, communicate clearly, and establish trust. Statistics, brief case studies, and colorful graphics and charts help you navigate the path towards successfully managing people, whether for a small retailer or a Fortune 500 company. This indispensable volume is part of DK's Essential Managers series that offers the know-how you need to be a more effective manager and hone your management style. In a slim, portable format, DK Essential Managers: Managing People gives you a practical "how-to" approach with step-by-step instructions, tips, checklists, and "ask yourself" features that show you how to focus your energy, manage change, and make an impact. About DK Essential Managers: The DK Essential Managers series covers a range of business and management topics and have sold more than 1.9 million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics. The handy pocket format slips easily into a briefcase or portfolio.