Book Description

How did the son of a small college football coach become a highly successful CEO of multi-billion dollar corporations? How did he become a sought-after business turnaround specialist and a highly regarded adviser/mentor to entrepreneurs and business leaders? The answers may be found in The Dunlap Rules, a unique set of approaches that can create winning cultures and lead to personal, business and financial success for those who apply them.The author?s approaches were influenced heavily by his parents, Fred and Marilyn Dunlap, and led directly to his rise to prominence in the business world permitting him to retire with financial security by age 45. For more than 50 years, Fred Dunlap, an award-winning coach, and his wife Marilyn, inspired thousands of players, coaches, parents and business people through their way of leading and living. As their son, Fred ?Tiger? Dunlap had a front-row seat to observe their approaches. Now he shares that wisdom in The Dunlap Rules, providing an ?inside? look at what drove his parents to pursue their version of greatness. The Dunlap Rules are lessons in leadership, management, competition, parenting, financial matters and dealing with life?s challenges and confrontations. While these rules were demonstrated to him through the lens of his parents? sports career, the author had a hunch that the values and unique approaches would transfer effectively to the business world, where he made his career. It was where he competed, similar to how his father competed on the football field. On a daily basis, the author applied these approaches as management techniques while climbing the corporate ladder. This led to sales achievements and then to management and leadership roles, and to becoming CEO of a large healthcare business?a company which was later sold for more than $2 billion.In each business situation, Mr. Dunlap employed The Dunlap Rules to turnaround lagging companies, making them stronger and more successful, and in several cases, making them attractive acquisition targets.