Book Description

Despite being described as the most successful political party in any western democracy, the Liberal Party of Canada experienced its worst electoral defeat in 2011. Reduced to third-party status, the Liberal Party of Canada was seen by some experts as a spent force doomed to disappear from the Canadian political scene. And yet, just four years later, the party surged ahead once more, winning one of the most decisive elections in Canadian history. Road to Redemption offers a detailed exploration of this stunning reversal. It begins by outlining weaknesses in the party’s organization and culture, weaknesses that existed long before the 2011 rout but were ignored while the party continued to win elections. Finally brought to light by the disastrous 2011 electoral campaign, these weaknesses were then systematically tackled by party elites and activists in a concerted effort to rebuild and restructure the party. Their efforts culminated in the state-of-the-art campaigns run by Justin Trudeau’s Liberals in 2015 and 2019. Brooke Jeffrey argues that the remarkable turnaround of 2015 confirms the Liberal Party’s exceptional ability to redefine itself and adapt to changing circumstances, a singular strength and the principal reason for the party’s enduring appeal. Despite being reduced to a minority government in 2019, Jeffrey concludes that the Liberal Party and leader Justin Trudeau can take advantage of this second chance to further strengthen and consolidate the party’s position for years to come.