Basic Marketing
Author : Mccarthy E. Jerome
Publisher : McGraw-Hill/Irwin
Page : pages
File Size : 24,63 MB
Release : 1987-02-01
Category :
ISBN : 9780256060485
Author : Mccarthy E. Jerome
Publisher : McGraw-Hill/Irwin
Page : pages
File Size : 24,63 MB
Release : 1987-02-01
Category :
ISBN : 9780256060485
Author : Karl Moore
Publisher : Routledge
Page : 493 pages
File Size : 12,78 MB
Release : 2009-12-04
Category : Business & Economics
ISBN : 1135225907
‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Author : William Perreault
Publisher : McGraw Hill
Page : 783 pages
File Size : 24,93 MB
Release : 2013-04-16
Category : Business & Economics
ISBN : 0077173554
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Author : Gilbert A. Churchill
Publisher : Houghton Mifflin
Page : 0 pages
File Size : 44,51 MB
Release : 1996
Category : Dataindsamling
ISBN : 9780030983672
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Author : Edmund Jerome MacCarthy
Publisher :
Page : pages
File Size : 15,50 MB
Release : 1975
Category :
ISBN :
Author : Rudani R.B.
Publisher : S. Chand Publishing
Page : 441 pages
File Size : 34,70 MB
Release : 2010-12
Category : Business & Economics
ISBN : 8121931681
Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Author : Naresh K. Malhotra
Publisher : Prentice Hall
Page : 631 pages
File Size : 15,9 MB
Release : 2006
Category : Marketing
ISBN : 9780131525429
For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.
Author : Geraldine McKay
Publisher : Goodfellow Publishers Ltd
Page : 246 pages
File Size : 15,15 MB
Release : 2018-03-06
Category : Business & Economics
ISBN : 1910158992
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Author : Edmund Jerome McCarthy
Publisher :
Page : 0 pages
File Size : 33,56 MB
Release : 1991
Category :
ISBN :
Author : Tom J. Brown
Publisher : Cengage Learning
Page : 0 pages
File Size : 45,96 MB
Release : 2017-10-18
Category : Business & Economics
ISBN : 9781337100151
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