EBOOK: Human Communication: South African edition


Book Description

The new South African edition of Tubbs and Moss offers examples, applications and cases tailored to the local market whilst retaining the successful focus on the principles and contexts of communication studies. The authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. The new edition is fully updated with the most up to date reseach and examples, with a strong focus on cultural diversity, technology and local applications.




EBOOK: Experiencing Intercultural Communication: An Introduction


Book Description

The new Southern African edition of this popular introductory textbook offers students a practical and accessible framework for developing their intercultural communication skills. It provides a global perspective on intercultural communication while allowing students to contextualise their knowledge with relevant examples, applications and perspectives. Recognising that students in Southern African come from diverse cultural, ethnic and linguistic backgrounds, it provides discussion of issues and perspectives they can apply to everyday life and to broader contexts.




EBOOK: Crafting and Executing Strategy: South African Edition


Book Description

Based on the reputable US text the 2nd Southern African Edition of Crafting & Executing Strategy covers what every senior-level or entry-level MBA student in Southern Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques. A separate case and readings sections build on the main text by demonstrating the theory in practice. The core concepts are explained in language that Southern African students can grasp and provide relevant examples as used by small, medium and large SA companies.




EBOOK: Economics, South African Edition


Book Description

EBOOK: Economics, South African Edition




An Introduction to Human Communication


Book Description




EBOOK: Reconceptualising Evaluation in Higher Education: The Practice Turn


Book Description

A considerable amount of money is invested in an ongoing basis on large scale projects to enhance the quality of teaching and learning within the higher education sector. Examples from the UK include the Teaching Quality Enhancement Fund and the creation of CELTS - Centres for Excellence in Learning and Teaching. Similar initiatives can be found in most other Westernized countries. These projects (and other, smaller institutional projects) require evaluation, but the higher education sector has not conceptualized such evaluation work and therefore the opportunity to understand the value of such projects is frequently missed. Reconceptualising Evaluative Practices in HE aims to aid understanding, drawing on a set of evaluative practices from the UK and internationally to foster understanding, which will be of genuine value and relevance to higher education over an indefinite period of time.




Rhetorics of Display


Book Description

Groundbreaking case studies mapping the rhetoric inherent in acts of presentation and concealment Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays—from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos—and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.




Human Communication


Book Description




Human Communication


Book Description

The new South African edition of Tubbs and Moss offers examples, applications and cases tailored to the local market whilst retaining the successful focus on the principles and contexts of communication studies. The authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. The new edition is fully updated with the most up to date reseach and examples, with a strong focus on cultural diversity, technology and local applications.




EBOOK: Cognitive Psychology


Book Description

Cognitive Psychology is a brand new textbook by Ken Gilhooly, Fiona Lyddy & Frank Pollick. Based on a multidisciplinary approach, the book encourages students to make the connections between cognition, cognitive neuroscience and behaviour. The book provides an up-to-date, accessible introduction to the subject, showing students the relevance of cognitive psychology through a range of examples, applications and international research. Recent work from neuroscience is integrated throughout the book, and coverage is given to rapidly-developing topics, such as emotion and cognition. Cognitive Psychology is designed to provide an accessible and engaging introduction to Cognitive Psychology for 1st and 2nd year undergraduate students. It takes an international approach with an emphasis on research, methodology and application.