Author : Winton Churchill
Publisher : Morgan James Publishing
Page : 168 pages
File Size : 20,10 MB
Release : 2008-07-01
Category : Business & Economics
ISBN : 9781600374210
The principles in "Email Marketing for Complex Sales Cycles" show business people and entrepreneurs how to increase sales and reduce stress and aggravation.
Author : Chad S. White
Publisher : Createspace Independent Publishing Platform
Page : 488 pages
File Size : 20,61 MB
Release : 2017-05-29
Category :
ISBN : 9781546910633
Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production
Author : John Arnold
Publisher : John Wiley & Sons
Page : 361 pages
File Size : 16,25 MB
Release : 2007-12-11
Category : Business & Economics
ISBN : 0470251786
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.
Author : Chad White
Publisher : Createspace Independent Pub
Page : 224 pages
File Size : 11,19 MB
Release : 2013-03-04
Category : Business & Economics
ISBN : 9781484183304
"Email marketing's 'Wild West' days are long gone. Not only do ISPs maintain order like ironfisted sheriffs, but they've deputized every email user, arming them with a lethal 'report spam' button. If you want to succeed in this town--or even just stay welcome--you need to follow the rules"--Back cover.
Author : Dave Chaffey
Publisher : Routledge
Page : 290 pages
File Size : 42,64 MB
Release : 2007
Category : Business & Economics
ISBN : 0750680679
Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
Author : Herschell Gordon Lewis
Publisher : Amacom Books
Page : 308 pages
File Size : 47,10 MB
Release : 2002
Category : Business & Economics
ISBN : 9780814471470
This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message.
Author : Chad White
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 18,92 MB
Release : 2014
Category : Customer relations
ISBN : 9781500981976
"Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover
Author : Todd Cohen
Publisher :
Page : 144 pages
File Size : 29,45 MB
Release : 2011-09-01
Category :
ISBN : 9780982872215
Sales Culture means that everyone has a line of sight to revenue and can contribute to the overall profitability and growth of the business.Sales Culture encompasses a set of specific behaviors and processes that, when integrated into the fabric of an organization and embraced by all employees, revolutionize your ability to connect with prospects, clients, customers, and donors to generate revenue and improve customer satisfaction.Every day brings a new opportunity to sell ourselves and our ideas!Creating and growing a vibrant Sales Culture is a strategic differentiator in today's aggressive and ever-changing market. Individuals and organizations of all types, who have a sales culture are positioned to be highly successful and surpass their competition. Every single member of an organization has the unique and exciting opportunity to proactively contribute! "Don't do anything different; think differently about what you do."
Author : Dhugal Dennison
Publisher : Lulu.com
Page : 117 pages
File Size : 20,47 MB
Release : 2012-05-16
Category : Business & Economics
ISBN : 1471724093
Email is more relevant today than it has ever been. With over 3.6 billion email accounts and a higher return on investment than any other marketing medium; isn't it time you discovered the power of email marketing? This short book guides you through the basics of how to use email as an effective marketing tool by delving into the murky facts and stats to bring you a conclusive answer to: When time of day is best to send my campaigns? Should I use images, HTML or simple plain text? What words should I use and not use? What do I need to check before I send my campaign? Should I buy or build email list DATA? Plus, much more..
Author : Deepak
Publisher : Deepak
Page : 157 pages
File Size : 12,32 MB
Release :
Category : Business & Economics
ISBN :
"Email Marketing Guide for Hotels & Restaurants: Effective Strategies for Hospitality Success" is a customized reference designed specifically for the hospitality industry. Whether you are managing a hotel, running a restaurant, or overseeing marketing for a hospitality brand, this guide aims to provide you with the essential tools and insights to enhance your email marketing efforts and connect more effectively with your audience. Tailored for professionals in the hospitality sector, this ebook offers practical advice and proven strategies that are uniquely suited to the needs of hotels and restaurants. With a strong focus on Email Marketing for Hotels and Restaurant Email Marketing Tips, you will discover how to create compelling campaigns that resonate with your target audience and drive tangible results. The guide delves into Email Marketing Strategies for Hotels and Restaurants, offering a wealth of knowledge that has been refined by industry experts. From innovative Restaurant and Hotel Email Marketing Ideas to comprehensive Hospitality Email Marketing Strategies, this ebook covers all relevant and useful aspects of crafting Effective Email Campaigns for Hospitality. Each chapter is packed with actionable steps and real-world examples, making it easy to implement best practices in Hotel and Restaurant Marketing via Email. Whether you are launching your first campaign or optimizing existing efforts, this guide will help you achieve higher engagement, increased bookings, and stronger customer loyalty. Designed to be your go-to reference for email marketing within the hospitality industry, this ebook combines expert insights, practical tips, and creative ideas to ensure your success. Start transforming your email marketing strategy today with this essential guide customized exclusively for hotels, restaurants, and the broader hospitality industry professionals.
