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Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction

Author : Shahrukh Salman

Publisher : Anchor Academic Publishing

Page : 61 pages

File Size : 14,60 MB

Release : 2017-11-01

Category : Business & Economics

ISBN : 3960671873

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Book Description

The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, Pakistan. Therefore, the significance of customer satisfaction for customer loyalty and repurchase intentions is explained. Customer satisfactions play a mediating role between perceived service qualities, customer loyalty and repurchase intentions. The population of the research is constituted of the potential customers of Lahore and the sample size amounts to 230.



Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction

Author : Shahrukh Salman

Publisher : Anchor Academic Publishing

Page : 57 pages

File Size : 12,29 MB

Release : 2017-09-19

Category : Business & Economics

ISBN : 3960676875

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Book Description

The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, Pakistan. Therefore, the significance of customer satisfaction for customer loyalty and repurchase intentions is explained. Customer satisfactions play a mediating role between perceived service qualities, customer loyalty and repurchase intentions. The population of the research is constituted of the potential customers of Lahore and the sample size amounts to 230.



Research on Islamic Business Concepts

Author : Veland Ramadani

Publisher : Springer Nature

Page : 376 pages

File Size : 43,9 MB

Release : 2023-11-16

Category : Business & Economics

ISBN : 9819951186

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Book Description

This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter. Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, entrepreneurship and business in Muslim societies, women empowerment and entrepreneurship, Islamic ethics and values in organizations, psychological factors and social issues, technology and future trends, and social and labor issues in Muslim societies, this book encompasses a global perspective on the subject matter. With the expertise and diverse backgrounds of the contributing authors, this book serves as an invaluable resource for researchers interested in delving into the intricacies of Islamic business practices. It also offers valuable insights and practical implications for business consultants seeking a deep understanding of conducting business in Islam-oriented regions. The collective knowledge and experiences shared by these renowned experts contribute to a comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business studies.



Marketing and Smart Technologies

Author : José Luís Reis

Publisher : Springer Nature

Page : 715 pages

File Size : 17,70 MB

Release : 2022-03-14

Category : Technology & Engineering

ISBN : 9811692726

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Book Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.



Public Transport Passengers’ Behavioural Intentions

Author : Sik Sumaedi

Publisher : Springer Science & Business Media

Page : 97 pages

File Size : 35,29 MB

Release : 2014-01-22

Category : Psychology

ISBN : 9814585246

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Book Description

This book is based on the behavioural intention of public transport passengers and the relationship between those factors in Indonesia. The conceptual model in this book explains behavioural intentions of paratransit passengers which can result in recommendations to unravel the complexity of the congestion problem from consumer behaviour perspective. Based on the results of survey research on behavioural intention of public transport users in Jabodetabek, Indonesia, the result of the study is presented in a model that describes the factors that influence. This book is recommended for academics who wish to gain knowledge about the phenomenon of consumer behaviour, for regulators whose duty is to make a decision and determine the strategic steps to overcome congestion and researchers who want to develop their knowledge and provide solutions related to congestion from the perspective of consumer behaviour.



Navigating the Digital Landscape

Author : Nripendra Singh

Publisher : Emerald Group Publishing

Page : 249 pages

File Size : 12,74 MB

Release : 2024-05-23

Category : Business & Economics

ISBN : 183549272X

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Book Description

Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.





Digital Services and Information Intelligence

Author : Hongxiu Li

Publisher : Springer

Page : 372 pages

File Size : 49,96 MB

Release : 2014-11-22

Category : Computers

ISBN : 3662455269

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Book Description

This book constitutes the refereed conference proceedings of the 13th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2014, held in Sanya, China, in November 2014. The 32 revised full papers presented were carefully reviewed and selected from 42 submissions. They are organized in the following topical sections: digital services, digital society, and digital business.



European Journal of Tourism Research

Author :

Publisher : Varna University of Management

Page : 285 pages

File Size : 21,33 MB

Release : 2017-06-01

Category :

ISBN :

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Book Description

The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.



Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022)

Author : Arnifa Asmawi

Publisher : Springer Nature

Page : 385 pages

File Size : 11,49 MB

Release : 2023-02-10

Category : Business & Economics

ISBN : 9464630809

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Book Description

This is an open access book.The Centre for Knowledge and Innovation Management (CEKIM), Faculty of Management, Multimedia University is set to hold its second conference titled `International Conference on Technology and Innovation Management 2022 (ICTIM 2022)’ which carries the theme `Humanizing Innovation for Sustainability’. This conference will bring together academic researchers, industry players, policymakers and civil society leaders to engage and share the latest trends and development in technology and innovation management.