Author : Kenneth C. Laudon
Publisher : Pearson Educación
Page : 618 pages
File Size : 39,86 MB
Release : 2004
Category : Business & Economics
ISBN : 9789702605287
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Donna C. S. Summers
Publisher : Pearson Educación
Page : 436 pages
File Size : 43,80 MB
Release : 2005
Category : Business & Economics
ISBN : 9789702608134
Designed to enable readers to recognize the cornerstones of creating and sustaining organizational effectiveness, the First Edition is based on key quality initiatives including Six Sigma, the Malcolm Baldrige National Quality Award, ISO 9000, lean manufacturing, and value creation. This book explores how quality management has progressed from an emphasis on the management of quality to a focus on the quality of managing, operating, and integrating customer service, marketing, production, delivery, information, and finance areas throughout an organization's value chain. For professionals with a career or interest in business, engineering, engineering technology, and quality management.
Author : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher : Editorial GEDISA
Page : 210 pages
File Size : 14,96 MB
Release : 2015-10-15
Category : Language Arts & Disciplines
ISBN : 8497849752
Author : Gary Armstrong
Publisher : Pearson Educación
Page : 686 pages
File Size : 31,85 MB
Release : 2003
Category : Business & Economics
ISBN : 9789702604006
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
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Publisher : Editorial Elearning, S.L.
Page : 304 pages
File Size : 46,92 MB
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Publisher : Bib. Orton IICA / CATIE
Page : 66 pages
File Size : 22,7 MB
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Author : Ricky W. Griffin
Publisher : Pearson Educación
Page : 722 pages
File Size : 48,31 MB
Release : 2004
Category : Business & Economics
ISBN : 9789702605973
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author : Roberto Luna
Publisher : Editorial Almuzara
Page : 114 pages
File Size : 10,96 MB
Release : 2011-09
Category : Business & Economics
ISBN : 8483566095
Desde ocho ángulos diferentes y a través de monólogos, historias y experiencias el autor explica cómo desarrollar el talento, algo básico tanto para las empresas como para los profesionales. Con un lenguaje ameno y un estilo sencillo y directo, el autor ofrece todas las claves necesarias para el desarrollo del talento en sus ocho vertientes fundamentales, tales como el liderazgo de equipos, la inteligencia emocional, el emprendimiento, las habilidades comerciales y orientación al cliente o la empleabilidad para quienes quieren mejorar su puesto de trabajo o encontrar empleo.
Author : Ken O'Donnell
Publisher : Editorial Almuzara
Page : 178 pages
File Size : 37,32 MB
Release : 2007-06
Category : Business & Economics
ISBN : 8483561832
Ken O'Donnell propugna una visión ética y humanística para impulsar un estilo de gestión basado en el respeto y la integridad.
Author : Jonatan Loidi
Publisher : Ediciones LEA
Page : 272 pages
File Size : 43,84 MB
Release : 2024-05-03
Category : Business & Economics
ISBN : 9877188554
Jonatan Loidi y ‘Gaita’ González presentan un modelo de 10 pasos para la creación y gestión de experiencias mágicas para tu organización. “Este libro es el manual de la excelencia en atención al cliente y desarrollo empresarial. Demuestra que la pasión es clave para superar los desafíos. Una invitación a reflexionar, trabajar y cambiar paradigmas para formar parte del 5% que marca la diferencia”. Martín Zuppi, CEO Stellatis Argentina “Conocí el modelo a partir de una conferencia, y sin dudas me pareció el recorrido ideal para trabajar en la experiencia que una organización puede ofrecer. Hoy este libro forma parte de nuestra agenda de trabajo”. Carolina Del Hoyo, Directora Regional Marketing Fratelli Branca “Este libro permite enamorarse de la idea de que no existen los límites cuando se trata de satisfacer y hacer felices a nuestros clientes, y a nuestro equipo de trabajo. 100% aplicable a la realidad de Latinoamérica”. Isabel Cristina Sepúlveda Parra, Directora de Experiencia al cliente en Bancolombia. “Participé de la experiencia en Orlando dos veces. Por tal motivo aseguro que este libro marca un antes y después para la organización y el liderazgo, ofreciendo un camino lógico y simple hacia el éxito, con ejemplos claros”. Carlos Bethancourt, Director ejecutivo Acecolombia. “El libro describe un modelo que todo fanático del marketing y las experiencias debe conocer. Es práctico y aplicable a cualquier empresa”. Soledad Moll, Directora de MMA LATAM
