Marketing


Book Description

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.




World Congress on Intellectual Capital Readings


Book Description

An impressive collection of the latest cutting-edge work in the dynamic field of intellectual capital. Experts from around the world discuss the current state of affairs from a variety of perspectives, providing a cross-disciplinary view of the field. All contributors presented their research at the top global conference in this field - the World Congress on Intellectual Capital. The underlying theme of the book is to explain how an organization can identify, measure, manage, leverage and act upon its collective intelligence towards the pursuit of sustainable innovation. The book is divided into three main parts which first establish a foundation of literature, then examine various measurement approaches and finally conclude with a variety of applications. "This collection of papers from the conference is special for its seminal research, strategic visions, and thought-provoking discussions. Make sure this book has a place in your library!" Dr. Jac Fitz-enz, Founder and Chairman, Saratoga Institute




Intelligent Sustainable Systems


Book Description

This book provides insights of World Conference on Smart Trends in Systems, Security and Sustainability (WS4 2021) which is divided into different sections such as Smart IT Infrastructure for Sustainable Society; Smart Management prospective for Sustainable Society; Smart Secure Systems for Next Generation Technologies; Smart Trends for Computational Graphics and Image Modeling; and Smart Trends for Biomedical and Health Informatics. The proceedings is presented in two volumes. The book is helpful for active researchers and practitioners in the field.







Negocios ProMéxico Febrero 2015


Book Description

Negocios ProMéxico shows Mexico’s competitive and successful industries, as well as its positive business environment. The magazine promotes México as an excellent business case, as a competitive destination for productive investments. Through several business cases, Mexico is shown as an active player in the global economy. Negocios ProMéxico is read by investors, decision makers, exporters, and Mexican goods and/or services buyers abroad. Negocios ProMéxico is a leading communication tool edited by the Mexican federal government to promote the country’s trade and investment related opportunities.




Negocios ProMéxico Junio


Book Description

Negocios ProMéxico shows Mexico’s competitive and successful industries, as well as its positive business environment. The magazine promotes México as an excellent business case, as a competitive destination for productive investments. Through several business cases, Mexico is shown as an active player in the global economy. Negocios ProMéxico is read by investors, decision makers, exporters, and Mexican goods and/or services buyers abroad. Negocios ProMéxico is a leading communication tool edited by the Mexican federal government to promote the country’s trade and investment related opportunities.








Book Description




Business Venezuela


Book Description