The English Emblem Tradition


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This volume of the Index Emblematicus deals with three early seventeenth-century works: Remaines of a Greater Worke Concerning Britaine, by William Camden; The Mirrour of Maiestie, by H.G.; and Otto van Veen's Amorum Emblemata. Camden's Remaines is noteworthy for using imprese in language as pictorial image; for mixing imprese with cognizance; and for considering impresa itself as the identity of the individual rather than as a general principle. H.G.'s Mirrour is remarkable in that every one of its emblems consists of a personal heraldic coat of arms of an identified statesman twinned with a pictorial engraving, motto, and epigram on an opposite page. Van Veen's Emblemata enters literary history as a volume of emblem pictures consecrated to secular love experience, encapsulating some of the conventions of the sonnet sequences and having a strong influence on religious love literature. Each book is reproduced with critical and bibliographic introductions, translation of the poems and mottos, descriptions of the emblems, and indices to the visual and verbal components of the works.




Good Will Record


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"Emblem of Good Will"


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Between Bombs and Good Intentions


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The wars in Afghanistan and Iraq have highlighted again the precarious situation aid agencies find themselves in, caught as they are between the firing lines of the hostile parties, as they are trying to alleviate the plight of the civilian populations. This book offers an illuminating case study from a previous conflict, the Italo-Ethiopian war of 1935-36, and of the humanitarian operation of the Red Cross during this period. Based on fresh material from Red Cross and Italian military archives, the author examines highly controversial subjects such as the Italian bombings of Red Cross field hospitals, the treatment of Prisoners of War by the two belligerents; and the effects of Fascist Italy’s massive use of poison gas against the Ethiopians. He shows how Mussolini and his ruthless regime, throughout the seven-month war, manipulated the International Committee of the Red Cross (ICRC) – the lead organization of the Red Cross in times of war, helped by the surprising political naïveté of its board. During this war the ICRC redefined its role in a debate, which is fascinating not least because of its relevance to current events, about the nature of humanitarian action. The organization decided to concern itself exclusively with matters falling under the Geneva Conventions and to give priority to bringing relief over expressing protest. It was a decision that should have far-reaching consequences, particularly for the period of World War II and the fate of Jews in Nazi concentration camps.




The Logo Decoded


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More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.




Drug Trade Weekly


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