New Space Markets


Book Description

Space is no longer the special, protected domain that it was in the past. Because of the importance of its practical applications, it is becoming integrated into the mainstream of economic activity. Technology push is giving way to the assessment of market opportunities and demand pull. Funding from the public sector is declining while interest in private financing is steadily growing. The value-added and service industries are increasing in importance. New technologies will be developed in a context of privatisation, de-regulation and globalization. An international and interdisciplinary Symposium was organized by the International Space University to bring together a diverse group of people, technical and non-technical, engaged in the creation of new approaches to space applications, in order to share experiences and to exchange ideas on the way forward. The Proceedings of this Symposium make stimulating reading for all who are engaged in the market-place of space and its applications.




Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities


Book Description

Digital innovations are often non-linear, non-incremental, and perhaps at times, disruptive processes that have transformed private as well as public service delivery. The rise of digitization has not only overhauled the governance system and enabled greater government-citizen engagement but has also revolutionized public administration. For public organizations to thrive, it is imperative to understand the challenges and applications that digitization can create for the development, deployment, and management of public service processes. Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities is a comprehensive research book that combines theory and practice, reflecting on public administrative governance and citizen engagement implications of digital innovations and strategies, and how and when they can make a difference in the area of digital application in public administration. Highlighting topics such as e-government, electronic payments, and text mining, this publication is ideal for public administrators, policymakers, government officials, executives, administrators, researchers, academicians, and practitioners in the fields of computer science, information technology, citizen engagement, public management, and governance.




Emerging Work Trends in Urban India


Book Description

This book offers an overview of India’s emerging digital economy and the resulting challenges and opportunities for urban workplaces. It examines contemporary economic and social transformations in India by focusing on how new technologies and policies are shaping urban work practices and patterns. The book emphasizes inclusive and equitable practices that consider the needs of the formal and informal sector workforce as essential to India’s urban development. Drawing on cross-disciplinary frameworks, it examines key issues related to work trends in the Indian urban economy and its digital landscapes, including Industry 4.0 and technology–labour nexus, smart cities and innovation, urbanism and consumerism, workplace transitions such as service industry and remote work, digital divide, skill development initiatives, and the impact of socio-economic inequalities and disruptions. The authors provide perspectives on the digital future of urban work in India and other emerging economies in the post-COVID-19 phase, and underscore the importance of enacting balanced policies, remodelling institutions, and equipping the labour force for adapting to new demands related to future employability and investments. This book will interest students, teachers, and researchers of urban studies, urban sociology, sociology of work, labour studies, human and urban geography, economic geography, urban economics, development studies, urban development and planning, public policy, regional planning, politics of urban development, social and cultural change, urban sustainability, environmental studies, management studies, South Asian Studies, and Global South studies. It will also be useful to policymakers, non-governmental organizations, activists, and those interested in India and the future of the global economy.




Leveraging Cultural Diversity in Emerging Markets


Book Description

Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and international business professionals to fully realize the potential for strategic globalization. Most transnational and multinational corporations have made substantial progress in their globalization efforts by establishing operations in several countries and offshoring certain processes to countries with capabilities and growth potential. However, while these recent globalization efforts have their roots in cost arbitrage, successful companies must understand that globalization can be a means for shoring up competitive advantage to diversify intellectual capabilities and growth and improve quality enhancement opportunities. This book looks at how one can move forward from the current situation. Most people still see cultural differences as a barrier to success. The authors demonstrate how one can, instead, leverage from the cultural diversity and create better, more competitive companies, better leaders, and hopefully a safer and more sustainable world.




New Age Marketing


Book Description

The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics




Harnessing the Power of Social Media and Web Analytics


Book Description

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.




India-Canada Trade and FDI Bilateral Flows: Performance, Prospects and Proactive Startegies


Book Description

This book is a collection of selected papers presented at the International Conference on India-Canada Trade and FDI Bilateral Flows. The paper analyze the performance of the trade relations between the two countries as well as address varied issues related to human resource and sectors like education, energy and telecom. The book fulfills the objective of the Conference to identify the prospects and proactive strategies so as to enhance trade and foreign direct investment relations between India and Canada. It will be useful to both academics and policy-makers.




Sustainable Development in India: Emerging Scenarios and Concerns


Book Description

Sustainable development across the globe is the only course to a peaceful future for the coming generations. The current severe rise in temperatures in France and other European countries bear witness to the climate change and its impact that the future holds. Health issues and life style related diseases are on the rise amidst increasing life expectancy. Grave inequalities still engulf the globe in various forms. Biodiversity degradation is also extensive. Discussions and planned initiatives for sustainable development becomes liminal in this context. This book offers for the readers discussions on a multitude of interrelated concerns with contributions on issues ranging from internal security to environment management and emerging scenario surrounding the domain of sustainable development.




Handbook of Research on Future Opportunities for Technology Management Education


Book Description

Technology management education and business education are visibly intertwined in the current educational system. Certain efforts that have taken place in the recent past are the interinstitutional discourse around the world. Technology management is a dynamic and evolving profession, driven by changes in technology, globalization, sustainability, and the increasing importance of the service economy. The Handbook of Research on Future Opportunities for Technology Management Education is a comprehensive reference book that enables readers to comprehend the trends in technological changes and the need to orient business education and technology management in workplaces. The book serves to support with the formation and implementation of appropriate policies for technology management. Covering topics such as big data analytics, cloud computing adoption, and massive open online courses (MOOCs), this text is an essential resource for managers, technologists, teachers, executives, instructional designers, libraries, university researchers, students, faculty, and industry taught leaders.