Author : Arjun Chaudhuri
Publisher : Routledge
Page : 182 pages
File Size : 32,16 MB
Release : 2006-08-14
Category : Business & Economics
ISBN : 1136406905
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Author : Arjun Chaudhuri
Publisher : Routledge
Page : 184 pages
File Size : 10,56 MB
Release : 2006
Category : Business & Economics
ISBN : 075067976X
Publisher Description
Author : Meral, Yurdagül
Publisher : IGI Global
Page : 409 pages
File Size : 26,3 MB
Release : 2019-09-20
Category : Business & Economics
ISBN : 1799800377
The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
Author : Patricia Rossi
Publisher : Springer
Page : 921 pages
File Size : 10,77 MB
Release : 2019-04-01
Category : Business & Economics
ISBN : 3030025683
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Richard S. Lazarus
Publisher : Oxford University Press, USA
Page : 340 pages
File Size : 30,90 MB
Release : 1994
Category : Psychology
ISBN : 9780195104615
Passion and Reason describes how readers can interpret what lies behind their own emotions and those of their families, friends, and co-workers, and provides useful ideas about how to manage our emotions more effectively.
Author : Janelle Barlow
Publisher : Berrett-Koehler Publishers
Page : 305 pages
File Size : 22,46 MB
Release : 2000-04-01
Category : Business & Economics
ISBN : 1609943414
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.
Author : Robert H. Frank
Publisher : W. W. Norton
Page : 304 pages
File Size : 50,19 MB
Release : 1988
Category : Psychology
ISBN : 9780393026047
In looking at the behavior of the "me-generation" the author acknowledges the occurence of selfless acts and argues that looking out for number one may require looking out for others too
Author : Dan Hill
Publisher : Kogan Page Publishers
Page : 208 pages
File Size : 10,13 MB
Release : 2010-09-03
Category : Business & Economics
ISBN : 0749459239
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
Author : Antonio Damasio
Publisher : Penguin
Page : 338 pages
File Size : 15,52 MB
Release : 2005-09-27
Category : Psychology
ISBN : 014303622X
Since Descartes famously proclaimed, "I think, therefore I am," science has often overlooked emotions as the source of a person’s true being. Even modern neuroscience has tended, until recently, to concentrate on the cognitive aspects of brain function, disregarding emotions. This attitude began to change with the publication of Descartes’ Error in 1995. Antonio Damasio—"one of the world’s leading neurologists" (The New York Times)—challenged traditional ideas about the connection between emotions and rationality. In this wondrously engaging book, Damasio takes the reader on a journey of scientific discovery through a series of case studies, demonstrating what many of us have long suspected: emotions are not a luxury, they are essential to rational thinking and to normal social behavior.
Author : Leon Zurawicki
Publisher : Springer Science & Business Media
Page : 291 pages
File Size : 24,13 MB
Release : 2010-09-02
Category : Business & Economics
ISBN : 3540778292
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
