Encyclopedia of Major Marketing Campaigns


Book Description

An annual publication that profiles important marketing campaigns of the 20th century.




Encyclopedia of Major Marketing Strategies


Book Description

"Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--




The Advertising Age Encyclopedia of Advertising


Book Description

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.




Decoding Coca-Cola


Book Description

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.




Flash + Cube (1965-1975).


Book Description

Flash + Cube (1965-1975) is an artist's book about the Sylvania flashcube -- the space-aged, flash photography device, revolutionary in 1965 and nearly obsolete by 1975. Assembled from a wide range of archival materials -- a "terrorist letter," G.I. photographs from Vietnam, Sylvania flashcube advertisements, as well as Long's photographs and photomontages--the book explores the links between light, war, history and photography. Apart from its circulation as a novelty item online, the flashcube is largely forgotten. The history of photographic flash is also often relegated to a footnote and is strikingly under-analyzed. Yet flash's blinding effects and military genealogy, and the flashcube's precise contemporaneity with the war in Vietnam make this a rich analytical object with which to reflect on the cultural, political and economic imperatives of its moment. As Long's deft work with this archive shows, the flashcube is good to think with.




The Internet Encyclopedia, Volume 1 (A - F)


Book Description

The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.




Encyclopedia of U.S. campaigns, elections, and electoral behavior


Book Description

These approximately 450 articles explore all topics relevant to American political campaigns, elections and electoral behaviour including some cross-cultural comparisons to help place American trends in a global context.




Continuum Encyclopedia of Popular Music of the World, Volume 1


Book Description

The Bloomsbury Encyclopedia of Popular Music Volume 1 provides an overview of media, industry, and technology and its relationship to popular music. In 500 entries by 130 contributors from around the world, the volume explores the topic in two parts: Part I: Social and Cultural Dimensions, covers the social phenomena of relevance to the practice of popular music and Part II: The Industry, covers all aspects of the popular music industry, such as copyright, instrumental manufacture, management and marketing, record corporations, studios, companies, and labels. Entries include bibliographies, discographies and filmographies, and an extensive index is provided.




The X and Y of Buy


Book Description

With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively. Pace explains that you don’t need to memorize complicated customer behavioral patterns or try to profile every individual client to know how to sell. The key, she says, can be found in the differences between genders. Based on the author’s own fascination with what makes customers tick as well as neuroscience and MRI studies on the different stimuli men’s and women’s brains respond to, The X and Y of Buy teaches readers how to become sales chameleons--able to adopt successful sales strategies when communicating uniquely with men and women.The decision to buy is based on what captures your prospects’ attention, ignites their emotion, and provides value. Department stores know how to appeal to men’s easy-in, easy-out shopping patterns while also appealing to women’s preference for a more complex, sensory shopping experience. Consider the placement of men’s suits, right up front by a door, versus women’s, interwoven with a treasure trove of other must-have items. As a salesperson, you have similar tools and tactics at your disposal. While not all men and women are the same, this must-read for salespeople at all levels of business reveals how appealing to the different things men and women crave can increase your effectiveness with the vast majority of your gender-target market.




Encyclopedia of Social Media and Politics


Book Description

The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.