Engagement Fundraising


Book Description

THE TIME HAS COME This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don't work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. With Engagement Fundraising, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications. Try Engagement Fundraising and the results will speak for themselves.




Advancing Higher Education


Book Description

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like? The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.” This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.




The Insider's Guide to Online Fundraising


Book Description

Do you need a roadmap for creating online initiatives? Are you frustrated by the lack of collaboration for your great ideas? Is digital fundraising simply too confusing or overwhelming? The "Insider's Guide" will answer these questions... and more!




Engaged Boards Will Fundraise!


Book Description

Fundraising is the hardest work you ask your board members to do. If they're not fully committed and engaged and they don't feel they have a strong stake in your organization, they aren't going to fundraise for it. In this groundbreaking book, Michael Davidson and Brian Saber bring their collective expertise and their 20 years of working together on governance and fundraising issues to help you understand how good governance is a means to inspire your board to fundraise. Most board members are not actively engaged in fundraising and don't have the proper level of responsibility for it. This holds nonprofits back in critical ways. In Engaged Boards Will Fundraise! we will provide you with an understanding of the relationship between overall board governance and fundraising; strategies that are most likely to motivate and engage your board in fundraising; and practices that can support board fundraising.




Joan Garry's Guide to Nonprofit Leadership


Book Description

Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.







Fundraising Principles for Faculty and Academic Leaders


Book Description

This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.




Nonprofit Hero


Book Description

Nonprofit Hero is written by Valerie Jones, who has raised more than $175 million for nonprofits and coached thousands of people to authentically and successfully ask for the causes they care about. She’s addressed more than 50 audiences from Baltimore to Beijing and is one of fewer than 10,000 Certified Fund-Raising Executives (CFREs) worldwide. In addition to running her boutique consulting firm, Valerie M. Jones Associates (VMJA), she’s volunteered extensively, serving nonprofits as president, chair, board member, and committee member. Her methodworks. Trained boards report increased comfort and willingness to ask. Many indicate they are prepared to ask for bigger gifts, can identify more prospective donors, and intend to contact these prospects sooner. Her book, Nonprofit Hero,contains stories, tools, and exercises not included in trainings. Readers will learn how to: Honor their fears.Surprisingly, these contain their personal prescription for success. Channel their passion by tapping the energy of why they want what they want. Discover their asking personality, including how they should and shouldn’t ask. Get started with tips on thirty simple things to do right now for free to help raise money. Follow five easy steps, starting with thanking, not asking, and with givers, not prospects. Cast themselves as stars, finding the step they’ll most enjoy and at which they’ll excel. Attract support by listening, understanding motivations, and helping fulfill donors’ desires. Elevate their speech so that they can make their case sincerely and with compelling confidence. Get in the right frame of mind to show up ready for “yes,” not braced for “no.” This book also helps readers form an in-depth description of their asking personality. It illustrates how they can best thank, steward, research, cultivate, and ask; which of the five steps they favor; how to address their fears; play to their strengths; overcome their weaknesses; and how to get what they need to excel. There are 16 different and distinct profiles, one suited to each reader. Finally, this book includes a toolkit of practical samples and templates, such as sample giving dos and don’ts, asking scripts, and fundraising plans.




Fired-Up Fundraising


Book Description

Praise for Fired-Up Fundraising: Turn Board Passion into Action "Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book." —Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource "A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year." —Mal Warwick author of How to Write Successful Fundraising Letters "Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book." —Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards) "This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards." —Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University




The Chief Development Officer


Book Description

The Chief Development Officer: Beyond Fundraising is a guide not only to those preparing for or serving in the role of CDO but also to those charged with selecting, appointing, and supporting CDOs. It includes ten chapters, each presenting a role beyond frontline fundraising and fundraising program management in which today’s top CDOs excel: Relationship Builder in Chief; Shaper of a Culture that Embraces Philanthropic Partnership; Visible Leader in Diversity, Equity, and Inclusion; Strategist and Planner; Trusted Advisor on Board Matters; Thought Partner; Visionary and Confident Sight Raiser; Resilient Optimist; Talent Magnet; and Mentor, Sponsor, and Ally to Future CDOs. Each chapter includes a description of the elements of the role, illustrations of how CDOs excel, and advice on preparing for the role. The book encourages anyone with an interest in the CDO position to take steps to prepare well ahead of stepping into the position. It also encourages mentors, supervisors, and other industry leaders to identify those with potential for success in the CDO role, provide resources such as this book, and create opportunities for them to gain experience and skill that they will need when they step into this complex, challenging, yet extremely important and deeply rewarding role.