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Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China

Author : Melanie Bobik

Publisher : Anchor Academic Publishing (aap_verlag)

Page : 65 pages

File Size : 14,8 MB

Release : 2014-04-24

Category : Business & Economics

ISBN : 3954892715

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Book Description

China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.



Entering the Wine Industry in China

Author : Melanie Bobik

Publisher : GRIN Verlag

Page : 69 pages

File Size : 17,33 MB

Release : 2012-02

Category : Business & Economics

ISBN : 3656108234

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Book Description

Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Berlin School of Economics and Law, language: English, abstract: China is turning into one of the world's largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products - including wine. Wine has become "fashionable" as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market1 has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 20092. As wine consumption in China is closely related to income, there is no end in sight to this positive trend.



Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China

Author : Melanie Bobik

Publisher : diplom.de

Page : 62 pages

File Size : 48,17 MB

Release : 2014-04-01

Category : Business & Economics

ISBN : 3954897717

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Book Description

China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.



The Palgrave Handbook of Wine Industry Economics

Author : Adeline Alonso Ugaglia

Publisher : Springer

Page : 548 pages

File Size : 25,94 MB

Release : 2019-03-15

Category : Business & Economics

ISBN : 3319986333

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Book Description

This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.





Under Red Skies

Author : Karoline Kan

Publisher : Legacy Lit

Page : 241 pages

File Size : 48,16 MB

Release : 2019-03-12

Category : Social Science

ISBN : 0316412031

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Book Description

A deeply personal and shocking look at how China is coming to terms with its conflicted past as it emerges into a modern, cutting-edge superpower. Through the stories of three generations of women in her family, Karoline Kan, a former New York Times reporter based in Beijing, reveals how they navigated their way in a country beset by poverty and often-violent political unrest. As the Kans move from quiet villages to crowded towns and through the urban streets of Beijing in search of a better way of life, they are forced to confront the past and break the chains of tradition, especially those forced on women. Raw and revealing, Karoline Kan offers gripping tales of her grandmother, who struggled to make a way for her family during the Great Famine; of her mother, who defied the One-Child Policy by giving birth to Karoline; of her cousin, a shoe factory worker scraping by on 6 yuan (88 cents) per hour; and of herself, as an ambitious millennial striving to find a job--and true love--during a time rife with bewildering social change. Under Red Skies is an engaging eyewitness account and Karoline's quest to understand the rapidly evolving, shifting sands of China. It is the first English-language memoir from a Chinese millennial to be published in America, and a fascinating portrait of an otherwise-hidden world, written from the perspective of those who live there.



China’s Wine Industry. A Brief History, Facts And Figures

Author : Melanie Bobik

Publisher : GRIN Verlag

Page : 42 pages

File Size : 14,6 MB

Release : 2015-04-22

Category : Business & Economics

ISBN : 3656948909

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Book Description

Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.



Vino Business

Author : Isabelle Saporta

Publisher : Open Road + Grove/Atlantic

Page : 175 pages

File Size : 31,74 MB

Release : 2015-11-10

Category : Cooking

ISBN : 080219088X

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Book Description

“This sharp critique of French winemakers, and Bordeaux’s Saint Emilion region in particular, caused quite a stir when it was published in France in 2014” (Publishers Weekly). Already provoking debate and garnering significant attention across France and within the wine world, Vino Business is a “truly eye-opening exposé” of the dark side of French wine by acclaimed investigative journalist Isabelle Saporta (Booklist). In recent decades, Bordeaux has come under the influence of large-scale international investors. Unafraid to name names, Saporta sheds a harsh light on how this influence has corrupted the region’s centuries-old traditions of winemaking excellence. She uncovers how the classification system was manipulated in 2012 to ensure that the wines of Saint-Émilion—Bordeaux’s most prestigious appellation—were certified premier grand cru classé A. Giving extra points to a chateaux for the size of its parking lot, the quality of the wine itself counts for only thirty percent of that coveted rank. In other chapters, Saporta investigates issues of wine labeling and pesticides, and draws comparisons to Champagne, Burgundy, and the rest of the wine world. “This fast-paced, provocative read” is a cri de coeur for the lost values of traditional winemaking (Dave DeSimone, Pittsburgh Tribune Review).



Wine Politics

Author : Tyler Colman

Publisher : Univ of California Press

Page : 204 pages

File Size : 18,95 MB

Release : 2010-11-10

Category : Cooking

ISBN : 0520267885

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Book Description

"Kudos to Tyler Colman for this illuminating look at wine's fascinating backstory. This excellent overview of how important politics is to the taste of the wine in your glass is a new kind of wine book, essential for every wine lover's bookshelf."—Elin McCoy, author of The Emperor of Wine: The Rise of Robert M. Parker, Jr. and the Reign of American Taste "In shrewdly examining how politics influences the production, distribution, and consumption of wine on both sides of the Atlantic, Tyler Colman has written a much-needed and long-overdue book. Wine Politics won't necessarily make you a better taster, but it will unquestionably make you a more enlightened drinker."—Mike Steinberger, wine columnist for Slate magazine



Wine Wars II

Author : Mike Veseth

Publisher : Rowman & Littlefield

Page : 237 pages

File Size : 18,59 MB

Release : 2022-07-01

Category : Cooking

ISBN : 1538163845

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Book Description

Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!