Entry Modes to India's Telecommunication Industry. Methods and Key Motivations


Book Description

Bachelor Thesis from the year 2023 in the subject Business economics - Company formation, Business Plans, grade: 2.0, , language: English, abstract: This paper examines the entry methods to the Indian telecommunication industry and key motivations. The Indian telecommunication industry comprises services, applications, network architecture, and devices. New entries can invest in mobile device products, network infrastructure, software applications, and the service industry. Similarly, the Indian telecom sector has witnessed growth due to an increasing subscriber base to over 1 billion, favourable government policies encouraging foreign direct investment, and the promotion of Greenfield investment. Foreigners can assess the Indian market through joint ventures, mergers and acquisitions, Greenfield investments, and exports.




Accelerators of India's Growth—Industry, Trade and Employment


Book Description

This book offers a collection of distinguished contributions that identify current growth accelerators in India, and suggest policies and strategies to make India’s growth more sustainable and inclusive. The papers are divided into three sections, the first of which focuses on issues related to industrial growth in India. The discussions include India’s industrial development (manufacturing, construction and mining); role of manufacturing; global value chains; and of environment in industrial development. In turn, section II deals with issues related to trade and FDI as accelerators of India’s growth. The respective chapters explore the changing patterns of trade, impacts of technology, and spill-over effects of FDI, to name but a few. Lastly, the third section discusses employment-related issues like measurement of labour input, the dichotomy of the Indian labour market, the nature of firms and employment generation, and impacts of technology on employment. Given its scope and focus, the book offers an invaluable resource for researchers and policymakers alike.




Business to Business Marketing Management


Book Description

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions. Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility. Other unique features include: • The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses. It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning.







The Evolution of Multinationals from Japan and the Asia Pacific


Book Description

The rise of the Japanese multinational company (JMNC) marked, from the 1980s onwards, an historic change in the structure and in the dynamics of the international economy. For the first time, businesses from a non-Western nation established a competitive global presence, and they did so by bringing their advanced products and management systems to the developed economies of Europe and North America. In the last 30 years, our interpretations of JMNCs have undergone a series of revisions. Korean firms followed JMNCs in the 1990s and the Chinese likewise in the 2000s. A seeming decline in JMNC competitiveness and developments in the structure of the international economy challenged a business model of parental company direction, control and capabilities. Both trends asked questions about how Japanese subsidiaries should operate in global production chains increasingly reliant on contracting out and off-shoring, and how JMNCs might engage more in strategic cooperation and empower subsidiary decision-making. The contributors to this volume consider a wide range of relevant issues: they demonstrate the long-term evolution of JMNCs; they compare the experience of JMNCs with firms from the other two major Asia Pacific economies, Korea and China; they evaluate the applicability of established foreign direct investment (FDI) theory to MNCs from Japan and the Asia Pacific; and they reflect on the internal organization of JMNCs at the global, national and subnational level. This book was originally published as a special issue of Asia Pacific Business Review.




Economics: Concepts, Methodologies, Tools, and Applications


Book Description

Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.







Market Entry Strategies


Book Description

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.




Transnational Corporations and the Infrastructure Challenge


Book Description

The World Investment Report 2008 presents the latest data on foreign direct investment (FDI) and traces global and regional trends in FDI and in international production by transnational corporations (TNCs). This year's report puts a special focus on the role of TNCs in meeting the huge needs of developing countries for infrastructure such as roads, ports, water, gas and electricity supply, and telecommunications. Drawing on unique data, this year, the Report examines the universe of the largest TNCs investing in infrastructure industries and the increasing role of TNCs from the South in contributing to infrastructure in other developing economies. The Report explores how the participation of TNCs brings benefits, but also entails risks and costs. It considers how the mix of public and private (including TNC) involvement can help spur foreign investment and knowledge transfer to countries that need such inflows.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.