Epica Book 33


Book Description

Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.




Epica Book 27


Book Description

The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Epica Book 27: Creative Communications is a lasting record of the 2013 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Epica Book 27 includes an introduction by Masako Okamura, the award-winning creative director from Japan's Dentsu, who recently became Executive Creative Director of Dentsu Vietnam. Masako was the first female creative director at Dentsu and is one of the most respected creatives in Asia. The 2013 Epica Awards were judged by journalists representing 41 specialist titles and websites from 34 countries, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines.




Epica Book 30


Book Description

Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.




Epica Book 23: Europe's Best Advertising


Book Description

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.




Epica Book 23: Europe's Best Advertising


Book Description

This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.




Epica Book 33


Book Description

Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.




Epica Book 24: Europe's Best Advertising


Book Description

Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.




Epica Book 29


Book Description

Beautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases more than 850 creative projects honoured in the 2015 Epica Awards - including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.




Epica Book 28: Creative Communications


Book Description

Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.




Basics Advertising 02: Art Direction


Book Description

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.