Estratégias de Conteúdo: Cativando sua Audiência no YouTube


Book Description

O YouTube se tornou a maior plataforma de vídeo do mundo, com mais de 2 bilhões de usuários ativos mensais. Essa plataforma oferece um enorme potencial para criadores de conteúdo que desejam conectar-se com seu público e construir uma comunidade engajada. Este ebook irá explorar diferentes tipos de conteúdo que podem ser usados para cativar sua audiência no YouTube, como tutoriais, vlogs e desafios. Também forneceremos dicas para criar vídeos envolventes que mantenham seus espectadores específicos interessados e voltando para mais. Aprenda Muito Mais...




Digital Minds (2)


Book Description

The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.




Building Strong Brands


Book Description

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.




ICGR 2018 - Proceedings of the International Conference on Gender Research


Book Description

These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.




Estratégias para Conquistar Mais Leitores no KDP da Amazon


Book Description

Publicar um e-book no KDP da Amazon é apenas o primeiro passo. O verdadeiro desafio é fazer com que ele seja lido por milhares de pessoas. Neste e-book, vamos explorar diversas estratégias para atrair mais leitores, aumentar sua visibilidade na plataforma e cativar aqueles que descobrirem seu conteúdo. De maneira prática e descontraída, vou te guiar por cada passo, compartilhando exemplos ao final de cada capítulo para você aplicar imediatamente. Conhecendo Seu Público-Alvo Texto: O primeiro passo para conquistar leitores é conhecer quem são eles. Você precisa entender os interesses, necessidades e hábitos de leitura do seu público. Isso vai te ajudar a criar conteúdo que ressoe com eles e a desenvolver estratégias de marketing mais eficazes. Exemplo Prático: Imagine que você escreve romances históricos. Faça uma pesquisa em grupos de leitores nas redes sociais para identificar quais períodos históricos eles mais apreciam. Depois, foque seus próximos lançamentos nesses temas. Escolhendo Títulos Atraentes Texto: O título é a primeira impressão que seu e-book causará. Um título envolvente pode ser a diferença entre um clique e uma página ignorada. Trabalhe em títulos que despertem curiosidade, que sejam claros e reflitam o conteúdo do livro. Exemplo Prático: Se você escreveu um guia sobre produtividade, em vez de "Produtividade no Dia a Dia", tente algo como "O Segredo das Horas: Como Transformar sua Rotina e Dobrar sua Produtividade". Capas que Capturam Texto: A capa do seu e-book é um poderoso fator de decisão para o leitor. Uma capa bem desenhada, que reflita o tema do seu livro, pode atrair mais cliques. Evite designs amadores e invista em uma apresentação visual profissional. Exemplo Prático: Se o seu livro é um thriller psicológico, crie uma capa que tenha elementos sombrios e misteriosos, como sombras e cores escuras, que sugiram o clima tenso da história. Aprenda Muito Mais...




Aaker on Branding


Book Description

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.




Governing Sound


Book Description

Written in two parts, part 1 explores the development of Calypso, from it's emergence in the pre-colonial period to the post colonial period. In part 2, the focus is on the new Carnival musical practices of soca, rapso, chutney, soca and ragga soca, and the ways in which they contirbuted to the redefination of Trinidadian cultural politics in the neoliberal era. The new rationailities, contigencies, desires and musical experments that animated the new musics and enabled them to gradually displace calypso from its centrality as national expression is examined.




Handbook of Research on Computational Arts and Creative Informatics


Book Description

"This book looks at the combination of art, creativity and expression through the use and combination of computer science, and how technology can be used creatively for self expression using different approaches"--Provided by publisher.







Como Conquistar Clientes Todos os Dias: Volume 4


Book Description

Em um mundo saturado de mensagens e anúncios, onde a atenção é um recurso cada vez mais escasso, o storytelling surge como uma ferramenta poderosa para se destacar e conquistar seus clientes. Mais do que uma simples técnica de marketing, o storytelling é a arte de conectar-se com as pessoas em um nível emocional, utilizando o poder das histórias para criar uma experiência memorável e persuasiva. Neste ebook, você irá mergulhar no universo do storytelling para vendas, explorando seus benefícios, aprendendo a construir histórias eficazes e descobrindo como utilizá-las em diferentes etapas do processo de venda. Aprenda Muito Mais...