Real Estate Marketing


Book Description

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.




Ethics in Real Estate


Book Description

ethics." Certainly our industry is bound by the formal constraints of law in national, state, and local jurisdictions. What this volume reminds us, however, is that those laws are only as good as the personal "sea of ethics" in which each of us operates. THE ETHICS OF PROPERTY INVOLVEMENTS Stephen E. Roulac The Roulac Group San Rafael, California and Visiting Professor University of Ulster Ethical considerations are a dominant theme in the management literature. As "Ethics and ethical issues surround our liver, ... ethics has become one of the most rapidly growing areas of management research, with over 800 articles and 1,400 books appearing since 1990" (Schminke, Ambrose, and Miles, 1998). Compared to business and business management,however, the research and writing on real estate in an ethics context is in the very early stages of development. The lack of a developed literature on ethics in real estate is reflected in the response by one highly placed executive to my solicitation for funding to support the publication of this volume: "I didn't know there were any ethics in real estate!" Fortunately, the Summa Corporation and the Amer ican Real Estate Society believe in the importance of ethics in real estate, for their cosponsorship has made possible this special monograph on the subject of Ethics in Real Estate. The support of the Summa Corporation and the American Real Estate Society of this pioneering volume is warmly and appreciatively acknowledged.




Occupations Code


Book Description




Real Estate Ethics


Book Description

Requires students to evaluate problems, relationships, and hypothetical situations from a liability point of view. This book helps the real estate agent when dealing with complex situations. It includes many case studies based on real situations and end of chapter questions to highlight ethical questions and solutions.




Arizona Real Estate


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Ethics and Real Estate


Book Description




Essentials of New Jersey Real Estate


Book Description

This state-specific principles book provides over 800 practice questions as well as other tools to help students review and practice what they have learned. Other features include a matching key term review and a comprehensive math chapter.




Florida Real Estate Exam Prep 2024-2025


Book Description

"Florida Real Estate Exam Prep 2024-2025: 1,000 Practice Questions with Detailed Answers and Full Explanations, Including 6 Full-Length Practice Exams" is your ultimate guide to mastering the Florida Real Estate Exam. Whether you're a first-time test-taker or a seasoned professional looking to refresh your knowledge, this comprehensive study tool is designed to provide you with everything you need to pass the exam with confidence. This book is meticulously organized to cover all essential topics required by the Florida Real Estate Commission (FREC), ensuring that you are fully prepared for the challenges of the exam. With 1,000 carefully crafted practice questions, each accompanied by detailed explanations, you’ll not only learn the correct answers but also understand the reasoning behind them. This approach helps solidify your knowledge and improves your ability to apply it in real-world scenarios, which is crucial for both the exam and your future career in real estate. Key Features: Comprehensive Coverage: The book thoroughly covers all major topics, including Real Estate Principles and Practices, Real Estate Law, Real Estate Calculations, Florida-Specific Real Estate Practices, and more. Each chapter is designed to build your knowledge step-by-step, making complex concepts easier to understand and retain. 1,000 Practice Questions: Test your knowledge with a wide range of practice questions that reflect the format and difficulty of the actual Florida Real Estate Exam. These questions are designed to help you identify your strengths and areas for improvement. Detailed Answers and Explanations: Each practice question is followed by a detailed answer and explanation, providing you with insight into the correct response and helping you avoid common pitfalls. This ensures that you not only know the answer but also understand the logic behind it. 6 Full-Length Practice Exams: Simulate the real exam experience with six full-length practice exams. These exams are structured to mirror the actual test, helping you build endurance, manage your time effectively, and reduce test-day anxiety. Updated for 2024-2025: The content is up-to-date with the latest Florida real estate laws and regulations, ensuring that you are studying relevant and current material. User-Friendly Layout: The book is organized for easy navigation, allowing you to study in a way that suits your learning style. Whether you prefer to focus on one topic at a time or test yourself with practice exams, this guide is flexible enough to meet your needs. This book is not just about passing the exam; it’s about preparing you to excel in your real estate career. The skills and knowledge you gain from this guide will serve you well beyond the exam, equipping you with the confidence and expertise to thrive in the Florida real estate market. Who This Book is For: Aspiring Real Estate Agents: Those preparing to take the Florida Real Estate Sales Associate Exam for the first time. Licensed Professionals: Current agents and brokers who need to refresh their knowledge or prepare for license renewal. Real Estate Educators: Instructors looking for a comprehensive resource to support their teaching and help students succeed. By the time you finish this book, you'll have a thorough understanding of the key concepts, a solid test-taking strategy, and the confidence to pass the Florida Real Estate Exam. Take the next step in your real estate career and ensure your success with this essential study guide.




Real Estate Agent's Field Guide


Book Description

The Real Estate Agent's Field Guide provides vital information for new and experienced real estate agents alike. Packed with real-life examples, the book gives you in-depth strategies for: Competing with cut-rate brokers, Working with buyers and sellers who want more for less, Using technology to become more efficient, Helping customers identify their needs, Defending yourself against litigation. Instantly accessible for quick and easy reference -- and featuring a helpful appendix of industry resources -- this is a lively how-to-manual you won't want to be without. Book jacket.