Eulda '06. European Logo Design Annual
Author :
Publisher :
Page : 471 pages
File Size : 40,94 MB
Release : 2007
Category : Design
ISBN : 9788890265501
Author :
Publisher :
Page : 471 pages
File Size : 40,94 MB
Release : 2007
Category : Design
ISBN : 9788890265501
Author :
Publisher :
Page : 306 pages
File Size : 47,8 MB
Release : 2007
Category : Design
ISBN : 9788890265518
Author :
Publisher :
Page : 260 pages
File Size : 22,77 MB
Release : 2008
Category : Design
ISBN : 9788890265525
Author :
Publisher :
Page : 918 pages
File Size : 13,25 MB
Release : 2006
Category : Commercial art
ISBN :
Author :
Publisher :
Page : 256 pages
File Size : 16,2 MB
Release : 2010
Category : Design
ISBN : 9788890265532
Author : C. Whan Park
Publisher : John Wiley & Sons
Page : 292 pages
File Size : 19,69 MB
Release : 2016-09-16
Category : Business & Economics
ISBN : 1119308070
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author : Rafaela Vinotti
Publisher : INDEX BOOK
Page : 12 pages
File Size : 24,8 MB
Release : 2009
Category : Art
ISBN : 8492643099
"Basics" is a series about the basic disciplines of graphic design. The first installment in the series is about logos and is classified into three categories: graphics, typography and illustration. Basics-Logos features 2067 different logos developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.
Author : Slanted
Publisher : Walter de Gruyter
Page : 208 pages
File Size : 32,94 MB
Release : 2012-12-13
Category : Architecture
ISBN : 3034611226
Grafikdesigner lieben Musik. Das zeigt nicht zuletzt die große Begeisterung der Leser des Typografie-Magazins „Slanted" für die Rubrik „Typo Lyrics", in der Gestalter Musik mithilfe von Schrift ganz neu interpretieren. Für die gleichnamige Publikation haben sich renommierte Grafikdesigner wie Fons Hickmann sowie junge Talente aus der ganzen Welt von Songtexten zu innovativen Font-Designs inspirieren lassen. Entstanden ist eine Sammlung faszinierender Visuals – „Schriftbilder", die zeitgenössische Fonts auf eine etwas andere Weise präsentieren. Das außergewöhnliche Zusammenspiel von Schriftgestaltung und Musik macht die Fonts lebendig und bringt sie regelrecht zum Tanzen. Im Gegensatz zu klassischen Musterbüchern oder Schriftenfächern wird so ein besonderer, emotionaler Zugang zur Typografie geschaffen, der das große Ausdruckspotenzial von Schriften deutlich macht. Analog zur traditionellen Schriftklassifikation gliedert sich das Buch in elf Kapitel, die sich jeweils mit einer Schriftfamilie und Songtexten einer bestimmten Musikrichtung auseinandersetzen.
Author : Stephen D. Paine Gallery
Publisher :
Page : 96 pages
File Size : 15,8 MB
Release : 2005-01-01
Category : AIDS (Disease)
ISBN : 9780977141968
Graphic Intervention: 25 Years of International AIDS Awareness Posters, 1985-2010Stephen D. Paine GalleryMassachusetts College of Art and DesignSeptember 13-December 4, 2010
Author :
Publisher :
Page : 232 pages
File Size : 28,83 MB
Release : 1975
Category : Arts, Modern
ISBN :