Everything is Marketing


Book Description




How To Write a Marketing Plan for Health Care Organizations


Book Description

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.







Dental Hygiene - E-Book


Book Description

Emphasizing evidence-based research and clinical competencies, Dental Hygiene: Theory and Practice, 4th Edition, provides easy-to-understand coverage of the dental hygienist’s roles and responsibilities in today’s practice. It offers a clear approach to science and theory, a step-by-step guide to core dental hygiene procedures, and realistic scenarios to help you develop skills in decision-making. New chapters and content focus on evidence-based practice, palliative care, professional issues, and the electronic health record. Written by Michele Leonardi Darby, Margaret M. Walsh, and a veritable Who’s Who of expert contributors, Dental Hygiene follows the Human Needs Conceptual Model with a focus on client-centered care that takes the entire person into consideration. UNIQUE! Human Needs Conceptual Model framework follows Maslow’s human needs theory, helping hygienists treat the whole patient — not just specific diseases. Comprehensive coverage addresses the need-to-know issues in dental hygiene — from the rationale behind the need for dental hygiene care through assessment, diagnosis, care planning, implementation, pain and anxiety control, the care of individuals with special needs, and practice management. Step-by-step procedure boxes list the equipment required and the steps involved in performing key procedures. Rationales for the steps are provided in printable PDFs online. Critical Thinking exercises and Scenario boxes encourage application and problem solving, and help prepare students for the case-based portion of the NBDHE. Client Education boxes list teaching points that the dental hygienist may use to educate clients on at-home daily oral health care. High-quality and robust art program includes full-color illustrations and clinical photographs as well as radiographs to show anatomy, complex clinical procedures, and modern equipment. Legal, Ethical, and Safety Issues boxes address issues related to risk prevention and management. Expert authors Michele Darby and Margaret Walsh lead a team of international contributors consisting of leading dental hygiene instructors, researchers, and practitioners. NEW chapters on evidence-based practice, the development of a professional portfolio, and palliative care provide research-based findings and practical application of topics of interest in modern dental hygiene care. NEW content addresses the latest research and best practices in attaining clinical competency, including nutrition and community health guidelines, nonsurgical periodontal therapy, digital imaging, local anesthesia administration, pharmacology, infection control, and the use of the electronic health record (EHR) within dental hygiene practice. NEW photographs and illustrations show new guidelines and equipment, as well as emerging issues and trends. NEW! Companion product includes more than 50 dental hygiene procedures videos in areas such as periodontal instrumentation, local anesthesia administration, dental materials manipulation, common preventive care, and more. Sold separately.




Compendium of HHS Evaluation Studies


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Compendium of HEW Evaluation Studies


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Marketing Planning & Strategy


Book Description

Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration.




Physical Evaluation in Dental Practice


Book Description

Physical Evaluation in Dental Practice introduces the general concepts of physical evaluation, teaching essential skills and values in patient care and offering a quick reference to common problems of the head and neck. This practical clinical guide provides concise, illustrated synopses of the manifestation of common diseases and conditions in the mouth, head, and neck. Offering the practicing dentist a solid grounding in patient examination, evaluation, and diagnosis, Physical Evaluation in Dental Practice is an invaluable chair-side reference aimed at predoctoral dentists, dental hygiene students, practicing dentists, and hygienists.




Fully Booked


Book Description

Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices. - In this book you will learn how best to: - Attract new patients to your dental practice - Retain existing patients and grow referrals - Use marketing in a well thought out and consistent way to grow your practice revenue. Fully Booked explains all the major aspects of traditional and online dental marketing, allowing dental professionals to put these learnings to immediate use in their practice. Dental marketing expert Carolyn S. Dean presents a proven nine-step process, delivering valuable insights, useful tactics, and essential dental marketing knowledge. This material is presented with examples, case studies, and checklists, informed by her extensive experience in the industry and sector-specific research. Dental professionals will gain a keen understanding of how to vastly improve their dental practice's marketing strategy, online visibility, reputation, and, ultimately, revenue. Carolyn S. Dean is a highly acclaimed dental marketing specialist, dynamic seminar speaker, engaging trainer, and the founder and director of My Dental Marketing and Wellsites. She is passionate about helping dental practices deliver great marketing, build relationships with their patients, and grow their revenue.