Book Description

Tourism can provide an opportunity to expand the economic base of a rural region and can bring to the community new skills and employment opportunities through the provision of services such as accommodation, entertainment, restaurants, information services and souvenirs. Rural visitors, through their expenditure, directly bring additional income to rural areas. This expenditure further stimulates economic activity through economic multiplier effects. This study, conducted by the Bureau of Tourism Research (BTR) on behalf of the former Department of Tourism, sought to understand the characteristics of visitors to rural regions, identify their reasons for travelling to a rural region, and gain their opinion of rural tourism industry performance.