Author : David Ogilvy
Publisher : Vintage
Page : 613 pages
File Size : 44,91 MB
Release : 2013-09-11
Category : Social Science
ISBN : 0804170053
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : Claude C. Hopkins
Publisher : New Line Publishing
Page : 69 pages
File Size : 32,35 MB
Release : 1968
Category : Advertising
ISBN : 1844810526
Author : Stephan Spencer
Publisher : "O'Reilly Media, Inc."
Page : 311 pages
File Size : 44,3 MB
Release : 2014-08
Category : Business & Economics
ISBN : 1449366988
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.
Author : Brian Carter
Publisher : Pearson Education
Page : 334 pages
File Size : 31,50 MB
Release : 2013
Category : Business & Economics
ISBN : 0789751364
'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 32,86 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Jason P Anderson
Publisher : Jason P Anderson
Page : 121 pages
File Size : 12,15 MB
Release : 2024-10-15
Category : Computers
ISBN :
Have you ever wondered how some brands effortlessly dominate social media while others struggle to gain visibility? In today’s fast-paced digital landscape, harnessing the power of artificial intelligence (AI) is no longer just an option; it is essential for success. This guide dives deep into the intersection of AI and social media marketing, revealing how you can leverage cutting-edge technologies to transform your online presence and drive significant revenue. Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics. With a focus on practical applications, you will learn how to automate tasks, create compelling content, and use data-driven insights to refine your strategies. Whether you are an entrepreneur, marketer, or content creator, these insights will empower you to make smarter decisions and boost your earnings. Delve into platform-specific strategies for maximizing profits on popular social media channels. Gain insights on how to optimize your presence on Facebook, Instagram, TikTok, and more by utilizing AI to drive engagement, enhance targeting, and increase conversion rates. With practical tips and techniques, you will learn how to monetize your efforts through ads, e-commerce, influencer marketing, and more. In addition to practical applications, this guide addresses the ethical considerations of using AI in social media marketing. Understand the importance of data privacy and transparency in building trust with your audience, ensuring long-term loyalty and success. Prepare to unlock new revenue streams and elevate your marketing strategy by embracing the potential of AI in social media. This comprehensive resource equips you with the knowledge and tools necessary to navigate the evolving landscape of digital marketing, ensuring you remain competitive and profitable. Embrace AI, transform your marketing efforts, and achieve the success you’ve always envisioned.
Author : Tawfik Jelassi
Publisher : Springer Nature
Page : 793 pages
File Size : 23,34 MB
Release : 2020-06-28
Category : Business & Economics
ISBN : 3030489507
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Author : Brian Carter
Publisher : Que Publishing
Page : 238 pages
File Size : 19,18 MB
Release : 2012
Category : Business & Economics
ISBN : 078974113X
Facebook now has 500,000,000 users, and adds 400,000 more every day. For marketers, this represents an immense opportunity. Here, Levy brings together up-to-the-minute insights and techniques for transforming that opportunity into profit. In this updated edition, Levy goes far beyond the basics, covering Facebook's growing portfolio of business-related features, including Facebook Messages, Facebook Deals, Facebook Places, and more.
Author : Ethan Bryant
Publisher : Ethan Bryant
Page : 102 pages
File Size : 47,46 MB
Release : 2022-07-04
Category : Antiques & Collectibles
ISBN :
Hai un Personal Brand e vuoi sfruttare l’enorme potenzialità delle Facebook ADS? Ti stai approcciando al mondo dei social e vuoi scoprire come vendere il tuo prodotto/servizio digitalmente? Il modo di fare “pubblicità” è cambiato. E su questo non ci piove. Sia che tu sia una persona fisica che giuridica, e vuoi vendere il tuo prodotto fisico, oppure proporre i tuoi servizi, non puoi fare a meno del canale online. In tal contesto, un ruolo fondamentale viene di certo ricoperta da colosso di Mark Zuckerberg, ossia Facebook. Ma come riuscire ad implementare campagne di Facebook efficaci nella propria strategia di marketing se non si è esperti nel campo? È come se tu avessi una Ferrari nel garage che vorresti vendere ma non hai gli acquirenti giusti a cui proporla. Per questo motivo ho deciso di mettere nero su bianco le 7 Regole d’Oro per Ottimizzare e Scalare le Tue Campagne Pubblicitarie di Facebook. Grazie ai consigli contenuti in questo Libro potrai far esplodere il tuo ROAS e ricevere income mensili costanti. Ma andiamo a vedere in dettaglio cosa contiene questo Libro: · Spiegazione dettagliata di tutte le tipologie di Facebook ADS, dalla più generale a quella più specifica. · Tutte le strategie pubblicitarie per aumentare il tuo ROI. Sarai in grado di rivolgerti con più facilità al tuo cliente target senza disperdere denaro. · Come impostare una campagna profittevole su Facebook, dalla A alla Z, e come scalarla. · Come creare un’inserzione con il copywriting corretta per andare a colpire il tuo cliente target con la massima precisione. · Come studiare il buyer persona. Scoprirai la logica che usa il consumatore in modo da favorire la vendita del tuo prodotto o servizio. Anche se sei un totale neofita nel mondo della pubblicità online, e di Facebook in particolare, con questo Libro riuscirai a impostare la tua prima campagna e vedere fin da subito i primi risultati. Cosa aspetti? Agisci in fretta… Ordina ORA la tua copia e preparati a far esplodere il tuo Business Manager di Facebook!
Author : Will Russell
Publisher : Nicholas Brealey
Page : 203 pages
File Size : 15,47 MB
Release : 2022-11-08
Category : Business & Economics
ISBN : 1399804502
How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, LAUNCH IN 5 way to do it. If you are launching a new business, this book will improve your chance for success in the most economic, efficient, and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine - whether it is a side gig or a headfirst dive into the world of entrepreneurship. Because most new businesses are conducted online, it will place an emphasis on how to launch and build a business on the internet, and because most new entrepreneurs are operating within a small budget and timeframe, these concepts are inexpensive, fast, low-risk, and proven. Based on the author's insider strategies, LAUNCH IN 5 will guide the reader through each step of getting their idea out into the world, from inception to launch to ensuring long-term growth. It will also offer tools to help the reader determine whether their idea is worth pursuing (most aren't) and, if not, return them safely to the concept-development stage before they waste massive amounts of money and time launching an idea that will never fly. You'll learn that · Most risk is unnecessary. · You can launch your new business in days (or sometimes even hours). · You can apply the same launch strategies you'll learn here for an online business, an offline start-up a global corporation, with a budget of $50 or $500,000. These method work in any industry, for any idea. · You can lower the start-up failure rate from 70% to 9% if you follow the guidance in this book. · Most business ideas can have their potential success (or failure) proved in just a week or so, for less than the cost of the latest iPhone.
