Book Description
Data were collected using a mail questionnaire across several destination areas (i.e., Emmet, Saginaw and Tuscola counties in Michigan, USA) at different levels of tourism development. The questionnaire was developed from a literature review of existing studies addressing residents' attitudes toward tourism development and marketing and later modified based on input obtained from university researchers and officials in two of the three counties. A total of 3,008 households constituted the population and twenty-eight percent (28%) of the surveys were returned. A non-response survey was sent out following the main data collection period to assess any biases in the dataset. Eighteen percent (18%) of this sample (n=300) returned the non-response survey, and the results from non-respondents were found to be relatively indistinct from the main study results. The study model was tested utilizing a series of multiple regression analyses, the major analysis of this study.