Fashion and the Art of Pochoir


Book Description

A celebration of the painstaking hand-stenciling technique known as pochoir, as it was used in luxury fashion publications of the early twentieth century The 1910s and 1920s witnessed an outpouring of luxury fashion publications that used a hand-stenciling technique known as pochoir (French for stencil). This highly refined, painterly technique, which consists of applying layers of gouache paint or watercolor to achieve bold blocks of saturated color, produced works of visual artistry previously unrivaled in the history of fashion illustration. Fashion and the Art of Pochoir presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by the leading French couturiers, as well as from high-end fashion magazines. Artists from Paul Iribe, Georges Lepape, and George Barbier to Umberto Brunelleschi, Eduardo Garcia Benito, and André E. Marty, these artists inaugurated the alliance between fashion and art with highly stylized depictions of the work of cutting edge designers such as Paul Poiret, Jeanne Lanvin, and Madeleine Vionnet, among others. Complete with biographical descriptions of the featured illustrators and fashion designers, Fashion and the Art of Pochoir celebrates the rare—and rarely seen—images that defined a short but magnificent golden age of fashion illustration.




French Art Deco Fashions in Pochoir Prints from the 1920s


Book Description

Clothing design from 1924 to 1931 was revolutionary and has been the epitome of haute couture ever since. The hand printed color fashion illustrations recreated here are little masterpieces, often admired and collected themselves for their fine details and originality. The most famous clothing designers of the era are represented abundantly, including Charles Worth, Jean Patou, Paul Poiret, Lucien Lelong, Joseph Paquin and many others. A beautiful volume for collectors and students of fashion design.




Art Deco Fashion


Book Description




Art Nouveau Stencil Designs in Color


Book Description

Drawn from a rare French volume, this gallery of delicate multicolor stenciling in the Art Nouveau style features the use of pochoir, a unique method that was popular in Paris during the early part of the twentieth century. Distinctive for its clear, sharp lines, vibrant colors, and textured surfaces, pochoir stenciling was used in fashion journals, interiors, architecture, and industrial design—and offers a host of applications in those areas today. Steeped in the flowing, graceful style of Art Nouveau, this remarkable array of colorful illustrations showcases panels, friezes, walls, and ceilings, embellished with such natural delights as wild roses and nasturtiums, pears and grapes, seagulls and geese, rabbits and roosters, and children playing in country settings. The high-quality, royalty-free art will prove to be an abundant source of inspiration for crafters, decorators, and graphic designers.




The Golden Age of Style


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Inside the Royal Wardrobe


Book Description

Queen Alexandra used clothes to fashion images of herself as a wife, a mother and a royal: a woman who both led Britain alongside her husband Edward VII and lived her life through fashion. Inside the Royal Wardrobe overturns the popular portrait of a vapid and neglected queen, examining the surviving garments of Alexandra, Princess of Wales – who later became Queen Consort – to unlock a rich tapestry of royal dress and society in the second half of the 19th century. More than 130 extraordinary garments from Alexandra's wardrobe survive, from sumptuous court dress and politicised fancy dress to mourning attire and elegant coronation gowns, and can be found in various collections around the world, from London, Oslo and Denmark to New York, Toronto and Tokyo. Curator and fashion scholar Kate Strasdin places these garments at the heart of this in-depth study, examining their relationships to issues such as body politics, power, celebrity, social identity and performance, and interpreting Alexandra's world from the objects out. Adopting an object-based methodology, the book features a range of original sources from letters, travel journals and newspaper editorials, to wardrobe accounts, memoirs, tailors' ledgers and business records. Revealing a shrewd and socially aware woman attuned to the popular power of royal dress, the work will appeal to students and scholars of costume, fashion and dress history, as well as of material culture and 19th century history.




King of Fashion


Book Description

"Paul Poiret (1879-1944) led the fashion world in the first decade of the twentieth century and his autobiography tells the extraordinary story of his meteoric rise to fame. From his humble Parisian childhood to his debut as a couturier, to his experiences during the First World War, Poiret reveals all in this captivating tale, first published in 1931. An astute businessman, Poiret translated the spirit of Art Deco into revolutionary garments, and his memoir brings this astonishing period to life."--Publisher's description




100 Years of Fashion Illustration


Book Description

Suitable for art and fashion professionals, this book offers an overview of the development of fashion.




Art Nouveau Fashion


Book Description

Art Nouveau movement overlapped with late Arts and Crafts in the 1890s and early modernism in the 1910s, combining the exquisite workmanship and natural forms of the former with the innovative materials, forms and practices associated with the latter. This book provides a fascinating introduction to the style, defining it, and placing it in design history by focusing on a number of important designers - Worth, Lucile, Paquin, Poiret - and key topics, such as clients and artists, jewelery and accessories, and advertising. Art Nouveau fashion questioned conventional gender norms with daring flamboyance, presenting women in suits, influenced by tailored menswear, for the street and overtly seductive lingerie for the boudoir. Fashionable corsets manipulated female bodies into increasingly artificial forms, while advertising seduced consumers with images of scantily clad women. The movement's radicalism and openness to diverse design influences directly influenced the counter-culture of the late 1960s, inspiring boutiques in London's fashionable Carnaby Street and San Francisco's Haight-Ashbury.




George Barbier


Book Description

The first singular study of one of the key artists of the Art Deco movement, George Barbier (1882-1932) was a fashion illustrator to the leading stylists (Poiret, Lanvin, Paquin, Vionnet) of his time, as well as a set and costume designer for the theater, Russian ballet, and music hall. Barbier's work is also noted in the world of advertising, wallpaper design, and jewelry for Cartier, in albums, as well as in almanacs and precious illustrated books. This volume, with essays by Italian and French authors, marks the rediscovery of a very successful artist of 1920s Paris who was strangely forgotten after his death in 1932.