Book Description

New Venture Creation is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. Now revitalised in an Asia-Pacific edition, this title continues to be the product of experience and considerable research in the field. It is grounded in real-world application yet has been refined in the classroom to make it an ideal, practical teaching and learning resource. The design and flow of the book are aimed at creating knowledge, skills and awareness in a pragmatic way. The text, case studies and hands-on exercises mean that students are drawn in to discover critical aspects of entrepreneurship. The text also clearly shows students what levels of competencies, know-how, experience, attitudes, resources and networks are required to pursue different entrepreneurial opportunities. With a foreword on the implications of the global financial crisis for entrepreneurs launching new firms now, New Venture Creation is the most up to date text in the market. It explores the latest data and updates on the key changes in the new world of capital markets, the economy and the banking environment that are relevant to entrepreneurs. New cases and exercises make the text more relevant to the local market whilst retaining the vital international perspective of the original text. You'll also find new text material to capture the current financial, economic, technological and globally competitive environment of this first decade of the new century.