Fetishism and the Theory of Value


Book Description

This book demonstrates the continuing relevance of Marx’s critique of the capitalist system, in which value is simply equated with market price. It includes chapters specifically on the environment and financialisation, and presents Marx’s qualitative theory of value and the associated concept of fetishism in a clear and comprehensive manner. Section I demonstrates how fetishism developed in Marx’s writing from a journalistic metaphor to an analytical device central to his critique. In Section II, commodity fetishism is distinguished from other forms: of money, capital and interest-bearing capital. There follows an analysis of Marx’s complex attempt to distinguish his argument from that of Ricardo, and Samuel Bailey. The section ends with a discussion of the ontological status of value: as a social rather than a natural phenomenon. Section III considers the merits of understanding value by analogy with language, and critically assesses the merits of structural Marxism. Section IV challenges Marx’s emphasis solely on production, and considers also exchange and consumption as social relations. Section V critically assesses recent Marx-inspired literature relating to the two key crises of our time, finance and the environment, and identifies strong similarities between the key analytical questions that have been debated in each case.




The History and Theory of Fetishism


Book Description

The History and Theory of Fetishism, the expanded version of Iacono's enduring classic Teorie del feticismo and available for the first time in English, aims to provide the historical context necessary to understanding the concept of "fetishism" and offers an overview of the ideologies, prejudices, and critical senses that shaped the Western observer's view of otherness and of his own world. Iacono examines the moment when the Western observer turned his colonizing and evangelizing gaze to continents such as Africa and the Americas, while attempting to simultaneously destabilize and look at his own world critically.




Essays on Marx's Theory of Value


Book Description

Political economy, defined in the study of social relations and culture. Originally published in the former Soviet Union, was suppressed and after 1928 it was never re-issued. This is the first English-language edition. Includes an outstanding introductory essay on "Commodity Fetishism" by Freddy Perlman.




The Fetish Revisited


Book Description

Since the early-modern encounter between African and European merchants on the Guinea Coast, European social critics have invoked African gods as metaphors for misplaced value and agency, using the term “fetishism” chiefly to assert the irrationality of their fellow Europeans. Yet, as J. Lorand Matory demonstrates in The Fetish Revisited, Afro-Atlantic gods have a materially embodied social logic of their own, which is no less rational than the social theories of Marx and Freud. Drawing on thirty-six years of fieldwork in Africa, Europe, and the Americas, Matory casts an Afro-Atlantic eye on European theory to show how Marx’s and Freud’s conceptions of the fetish both illuminate and misrepresent Africa’s human-made gods. Through this analysis, the priests, practices, and spirited things of four major Afro-Atlantic religions simultaneously call attention to the culture-specific, materially conditioned, physically embodied, and indeed fetishistic nature of Marx’s and Freud’s theories themselves. Challenging long-held assumptions about the nature of gods and theories, Matory offers a novel perspective on the social roots of these tandem African and European understandings of collective action, while illuminating the relationship of European social theory to the racism suffered by Africans and assimilated Jews alike.




Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society


Book Description

Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.




Idols of the Marketplace


Book Description

Postmodern society seems incapable of elaborating an ethical critique of the market economy. Early modern society showed no such reticence. Between 1580 and 1680, Aristotelian teleology was replaced as the dominant mode of philosophy in England by Baconian empiricism. This was a process with implications for every sphere of life: for politics and theology, economics and ethics, aesthetics and sexuality. Through nuanced and original readings of Shakespeare, Herbert, Donne, Milton, Traherne, and Bunyan, David Hawkes sheds light on the antitheatrical controversy, and early modern debates over idolatry and value and trade. Hawkes argues that the people of Renaissance England believed that the decline of telos resulted in a reified, fetishistic mode of consciousness which manifests itself in such phenomena as religious idolatry, commodity fetish, and carnal sensuality. He suggests that the resulting early modern critique of the market economy has much to offer postmodern society.




Feminizing the Fetish


Book Description

Emily Apter offers a fresh account of the complex relationship between representation and sexual obsession in turn-of-the-century French culture, and in particular the theme of "female fetishism" in the context of the feminine culture of mourning, collecting, and dressing.




Victorian Fetishism


Book Description

Victorian Fetishism argues that fetishism was central to the development of cultural theory in the nineteenth century. From 1850 to 1900, when theories of social evolution reached their peak, European intellectuals identified all "primitive" cultures with "Primitive Fetishism," a psychological form of self-projection in which people believe everything in the external world—thunderstorms, trees, stones—is alive. Placing themselves at the opposite extreme of cultural evolution, the Victorians defined culture not by describing what culture was but by describing what it was not, and what it was not was fetishism. In analyses of major works by Matthew Arnold, George Eliot, and Edward B. Tylor, Peter Melville Logan demonstrates the paradoxical role of fetishism in Victorian cultural theory, namely, how Victorian writers projected their own assumptions about fetishism onto the realm of historical fact, thereby "fetishizing" fetishism. The book concludes by examining how fetishism became a sexual perversion as well as its place within current cultural theory.




The Empire of Value


Book Description

An argument that conceiving of economic value as a social force makes it possible to develop a new and more powerful theory of market behavior. With the advent of the 2007–2008 financial crisis, the economics profession itself entered into a crisis of legitimacy from which it has yet to emerge. Despite the obviousness of their failures, however, economists continue to rely on the same methods and to proceed from the same underlying assumptions. André Orléan challenges the neoclassical paradigm in this book, with a new way of thinking about perhaps its most fundamental concept, economic value. Orléan argues that value is not bound up with labor, or utility, or any other property that preexists market exchange. Economic value, he contends, is a social force whose vast sphere of influence, amounting to a kind of empire, extends to every aspect of economic life. Markets are based on the identification of value with money, and exchange value can only be regarded as a social institution. Financial markets, for example, instead of defining an extrinsic, objective value for securities, act as a mechanism for arriving at a reference price that will be accepted by all investors. What economists must therefore study, Orléan urges, is the hold that value has over individuals and how it shapes their perceptions and behavior. Awarded the prestigious Prix Paul Ricoeur on its original publication in France in 2011, The Empire of Value has been substantially revised and enlarged for this edition, with an entirely new section discussing the financial crisis of 2007–2008.




Global Ecology and Unequal Exchange


Book Description

In modern society, we tend to have faith in technology. But is our concept of ‘technology’ itself a cultural illusion? This book challenges the idea that humanity as a whole is united in a common development toward increasingly efficient technologies. Instead it argues that modern technology implies a kind of global ‘zero-sum game’ involving uneven resource flows, which make it possible for wealthier parts of global society to save time and space at the expense of humans and environments in the poorer parts. We tend to think of the functioning of machines as if it was detached from the social relations of exchange which make machines economically and physically possible (in some areas). But even the steam engine that was the core of the Industrial Revolution in England was indissolubly linked to slave labour and soil erosion in distant cotton plantations. And even as seemingly benign a technology as railways have historically saved time (and accessed space) primarily for those who can afford them, but at the expense of labour time and natural space lost for other social groups with less purchasing power. The existence of technology, in other words, is not a cornucopia signifying general human progress, but the unevenly distributed result of unequal resource transfers that the science of economics is not equipped to perceive. Technology is not simply a relation between humans and their natural environment, but more fundamentally a way of organizing global human society. From the very start it has been a global phenomenon, which has intertwined political, economic and environmental histories in complex and inequitable ways. This book unravels these complex connections and rejects the widespread notion that technology will make the world sustainable. Instead it suggests a radical reform of money, which would be as useful for achieving sustainability as for avoiding financial breakdown. It brings together various perspectives from environmental and economic anthropology, ecological economics, political ecology, world-system analysis, fetishism theory, semiotics, environmental and economic history, and development theory. Its main contribution is a new understanding of technological development and concerns about global sustainability as questions of power and uneven distribution, ultimately deriving from the inherent logic of general-purpose money. It should be of interest to students and professionals with a background or current engagement in anthropology, sustainability studies, environmental history, economic history, or development studies.