A Glorious Disaster


Book Description

The 1964 presidential campaign lives on in conservative circles as an origin myth for the modern conservative movement. Even though their preferred (and now revered) candidate lost to Lyndon B. Johnson by a landslide, Barry Goldwater's failed presidential run was a major turning point of the twentieth century. Without Goldwater's philosophy to pave the way -- and, just as importantly, without the strategic and political infrastructure created by the "Draft Goldwater" movement that preceded it -- there likely would have been no Reagan or Bush administrations, and possibly no Nixon administration either. The policy positions and electoral strategies of the Goldwater campaign became standard tenets of Republican politics. William Middendorf had better than a ringside seat for this pivotal campaign. A key member of the "Draft Goldwater" movement as early as 1962, he was Goldwater's campaign treasurer and, afterwards, a major force within the Republican Party. No one knows the real inside story better, and A Glorious Disaster tells that story in all its rollicking, agonizing, and never-before-published detail.




Pure Goldwater


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Barry Goldwater was a defining figure in American public life, a firebrand politician associated with an optimistic brand of conservatism. In an era in which American conservatism has lost his way, his legacy is more important than ever. For over 50 years, in those moments when he was away from the political fray, Senator Goldwater kept a private journal, recording his reflections on a rich political and personal life. Here bestselling author John Dean combines analysis with Goldwater's own words. With unprecedented access to his correspondence, interviews, and behind-the-scenes conversations, Dean sheds new light on this political figure. From the late Senator's honest thoughts on Richard Nixon to his growing discomfort with the rise of the extreme right, Pure Goldwater offers a revelatory look at an American icon--and also reminds us of a more hopeful alternative to the dispiriting political landscape of today.




Suite 3505


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Two Suns of the Southwest


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Over time the presidential election of 1964 has come to be seen as a generational shift, a defining moment in which Americans deliberated between two distinctly different visions for the future. In its juxtaposition of these divergent visions, Two Suns of the Southwest is the first full account of this critical election and its legacy for US politics. The 1964 election, in Nancy Beck Young’s telling, was a contest between two men of the Southwest, each with a very different idea of what the Southwest was and what America should be. Barry Goldwater, the Republican senator from Arizona, came to represent a nostalgic, idealized past, a preservation of traditional order, while Lyndon B. Johnson, the Democratic incumbent from Texas, looked boldly and hopefully toward an expansive, liberal future of increased opportunity. Thus, as we see in Two Suns of the Southwest, the election was also a showdown between liberalism and conservatism, an election whose outcome would echo throughout the rest of the century. Young explores how demographics, namely the rise of the Sunbelt, factored into the framing and reception of these competing ideas. Her work situates Johnson’s Sunbelt liberalism as universalist, designed to create space for all Americans; Goldwater’s Sunbelt conservatism was far more restrictive, at least with regard to what the federal government should do. In this respect the election became a debate about individual rights versus legislated equality as priorities of the federal government. Young explores all the cultural and political elements and events that figured in this narrative, allowing Johnson to unite disaffected Republicans with independents and Democrats in a winning coalition. On a final note Young connects the 1964 election to the current state of our democracy, explaining the irony whereby the winning candidate’s vision has grown stale while the losing candidate’s has become much more central to American politics.




With No Apologies


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Daisy Petals and Mushroom Clouds


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The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.




The Long Southern Strategy


Book Description

In The Long Southern Strategy, Angie Maxwell and Todd Shields trace the consequences of the GOP's decision to court white voters in the South. Over time, Republicans adopted racially coded, anti-feminist, and evangelical Christian rhetoric and policies, making its platform more southern and more partisan, and the remodel paid off. This strategy has helped the party reach new voters and secure electoral victories, up to and including the 2016 election. Now, in any Republican primary, the most southern-presenting candidate wins, regardless of whether that identity is real or performed. Using an original and wide-ranging data set of voter opinions, Maxwell and Shields examine what southerners believe and show how Republicans such as Donald Trump stoke support in the South and among southern-identified voters across the nation.




The Paranoid Style in American Politics


Book Description

This timely reissue of Richard Hofstadter's classic work on the fringe groups that influence American electoral politics offers an invaluable perspective on contemporary domestic affairs.In The Paranoid Style in American Politics, acclaimed historian Richard Hofstadter examines the competing forces in American political discourse and how fringe groups can influence — and derail — the larger agendas of a political party. He investigates the politics of the irrational, shedding light on how the behavior of individuals can seem out of proportion with actual political issues, and how such behavior impacts larger groups. With such other classic essays as “Free Silver and the Mind of 'Coin' Harvey” and “What Happened to the Antitrust Movement?, ” The Paranoid Style in American Politics remains both a seminal text of political history and a vital analysis of the ways in which political groups function in the United States.




A CHOICE NOT AN ECHO


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