Book Description

Abbreviated Introduction: The fresh orange market Is an Important segment of the Florida orange Industry. Cash receipts to Florida growers from the sale of oranges are in excess of $200 million annually. Although the fresh orange segment amounts to only approximately 20 per cent of the total market for oranges, It is of sufficient importance to warrant attention as to maintenance or expansion of its position. To maintain or improve the position of this market, the industry has need of definitive information that describes the demand relationships faced in the fresh orange market ... Florida orange production is characterized by six major product differentiations. The first major differentiation encompasses two distinct areas of production: the Indian River district, comprised of four counties along the east coast, and the interior district, made up of the remaining citrus-producing counties in the state. It is an accepted fact at the production and wholesale levels that fruits produced in the two areas are differentiated products, and some price differential does exist between the two areas.