Author : T. Li
Publisher :
Page : 40 pages
File Size : 19,65 MB
Release : 2015
Category :
ISBN :
The aim of this paper is to: study how consumers process a food company’s response to crisis, based on their differences in brand commitment.
Author : Yue Tang (M.A. in Journalism)
Publisher :
Page : 60 pages
File Size : 11,12 MB
Release : 2018
Category :
ISBN :
Using Chipotle E. coli outbreak as context for product-harm crisis, this study examines the nuanced nature of consumer thinking and why consumers adopt coping behaviors or perceptions toward the crisis. The lack of analysis of product-harm crisis communication from the consumer's perspective in existing research is the motivation of this study. Study results highlight the effectiveness of using social media to gain insights into consumer thinking and suggests that public relations practitioners need to consider not just the organization's perspective, but also the consumer's perspective, in developing crisis response strategies. Theoretically, the study contributes to motivations of consumers' coping behaviors or perceptions in product-harm crisis communication. The purpose of referring to a specific case is not a detailed application to "test" or "apply" any theory; rather, the goal is the conceptual identification of unexamined opportunities and challenges involved in existing research and potentially refining the related theory.
Author : Paola Cane
Publisher :
Page : 110 pages
File Size : 31,85 MB
Release : 2019-11-21
Category :
ISBN : 9781707455348
Let's Make One Thing Crystal Clear; Your Brand Is Not Immune To Product-Harm Crisis. Even if you spend millions on quality checks, use premium materials or pay dozens of experts, a product-harm crisis may be lurking just around the corner. And when it hits you, it can tear your whole business apart. In just a few weeks, nay, days. Your Company Could Be Next. Exploding batteries, E.coli outbreaks, product sabotages or unlabeled allergens in food can put your business in a downward spiral and turn smooth-sailing, business-as-usual days into panic-filled, stormy ocean waters. "The Manager Of A Company Hit By A Crisis Is Not A Train Conductor Driving On Tracks. He Is A Modern Ship Captain Sailing In The Perfect Storm." Paola Cane, a veteran Product Compliance Specialist and Product Harm Crises Manager, has created a foolproof product-harm crisis management guide for business executives and managers, which will enable you to: ✔️ Gain An In-Depth Understanding Of The Potential Effect Of Product-Harm Crises ✔️ Learn How To Define A Product-Harm Crisis Management Strategy ✔️ Plan Ahead & Be Prepared For Low-Probability, High-Impact Events Why Choose This Comprehensive Product-Harm Crisis Strategy Guide? To paraphrase Leo Tolstoy, "All successful companies are alike; each unsuccessful company is unsuccessful in its own way". That is exactly why you have to be prepared for the unexpected. This crisis management book is based on years of practical experience, research, and endless hours of crisis management meetings, seminars, and conferences. By the end of this eye-opening guide on product-harm crises management, you will be able to: ✔️ Develop Your Own Strategy & Adjust It To Your Company's Needs ✔️ Avoid Common Mistakes That Ruined Multi-Million Dollar Companies ✔️ Recover From Crises & Restore Your Brand's Image, Credibility & Success Who Needs This Book? Ideal for executives and managers who want to get ahead of the pack and be prepared for potential product failures, this must-have business crisis guide will allow you to lay the foundations of your crisis management strategy and minimize risk. What Are You Waiting For? Click "Add To Cart" NOW & Grab Your Copy Of "Product Harm Crisis Management" Today!
Author : Steve Osborn
Publisher : Woodhead Publishing
Page : 304 pages
File Size : 42,61 MB
Release : 2016-05-17
Category : Technology & Engineering
ISBN : 0081003404
Developing Food Products for Customers with Specific Dietary Needs explains the process for developing foods for customers who have specific dietary needs, further shining a light on the number of increasing medical conditions related to food intake that have emerged in the past few decades. From increased fat and sugar intake leading to higher levels of obesity, to greater levels of coeliac disease, the ingredients and nutritional content of food is becoming more and more important. Additionally, consumers are following particular diets for many different reasons, be it health related, or for religious or moral reasons. The first part of the book looks, in detail, at the organizational structure required within a company to allow for the development of food products which meet the needs of these customers, while the second part presents a number of case studies highlighting the development of food products for various dietary requirements. Precise coverage includes section on the development of low-sodium, low-sugar, low-fat, and low-carbohydrate products with the aim of producing healthier foods, as well as the development of organic and vegetarian products for consumers who are following diets for personal reasons. The potential solutions for developing foods for customers who have specific dietary needs are likely to include both ingredients and technology developments. The ingredients area includes simple reductions as well as replacement strategies, whilst technology will be applied to both the ingredient itself and the host food product. All are aimed at maintaining the product quality as perceived by the customer. Provides an overview of the organizational structure required within a company to develop foods for specific customer needs Includes section on the development of low-sodium, low-sugar, low-fat, and low-carbohydrate products with the aim of producing healthier foods Presents case studies that deliver a best practice view on developing foods for customers with specific dietary needs Written by industry professionals, this book offers in-depth coverage of this topic of ever increasing importance to the food industry
Author : Bodo B. Schlegelmilch
Publisher : Springer Nature
Page : 315 pages
File Size : 39,51 MB
Release : 2020-02-19
Category : Business & Economics
ISBN : 3030342611
This book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from countries around the globe and combines them with current academic knowledge. Intended for students, academics, and managers wishing to keep abreast of the challenges and opportunities for corporations operating in our ever-more-complex globalized world, this book provides fresh insights into responsible business conduct.
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
Page : 642 pages
File Size : 22,82 MB
Release : 2013-06-29
Category : Business & Economics
ISBN : 146154050X
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : Colin Doeg
Publisher : Springer
Page : 0 pages
File Size : 29,70 MB
Release : 2010-12-06
Category : Technology & Engineering
ISBN : 9781441936202
Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry – A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE. This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand. Doeg offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis. Advice is also offered on dealing with extremist organizations and terrorist threats as well as bioterrorism – "a clear and present danger" – and a number of problems facing the food industry, including the practice of selling meat unfit for human consumption and the threat posed by the increasing toxicity of fish due to the rising pollution of the world’s oceans. In a special late chapter – written only three months before publication – the author looks ahead to events which he believes will shape the world of crisis management in the future, including the empowering influence of the Internet during the 2004 Asian Tsunami, the discovery of the illegal dye Sudan 1 (Red) in millions of food products and the fears of a pandemic arising from the spreading outbreak of avian flu. Examples of typical documents like a crisis plan for a business, a crisis checklist, a press release announcing a product recall, an announcement to employees and a checklist for anyone dealing with a threatening phone call are provided. Also included is a list of sources of information and assistance in the event of a product crisis. Crisis Management in the Food and Drinks Industry is the only title dealing specifically with this crucial subject in relation to the food industry. As such, it is relevant not only to those in the food industry, but also to marketing and senior management in general in the fields of agriculture, public health and law enforcement.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 21,47 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Raffaella Cagliano
Publisher : Emerald Group Publishing
Page : 348 pages
File Size : 36,75 MB
Release : 2016-08-26
Category : Business & Economics
ISBN : 178635487X
This book explores the challenges of sustainable agri-food supply chains. It presents and discusses nine cases of organizational innovation, covering different phases of food production and facing different challenges, by proposing alternative models to the traditional paradigm of scale and leverage to design supply chain in these industries.
Author : National Research Council
Publisher : National Academies Press
Page : 589 pages
File Size : 33,46 MB
Release : 2010-11-04
Category : Medical
ISBN : 0309163587
Recent outbreaks of illnesses traced to contaminated sprouts and lettuce illustrate the holes that exist in the system for monitoring problems and preventing foodborne diseases. Although it is not solely responsible for ensuring the safety of the nation's food supply, the U.S. Food and Drug Administration (FDA) oversees monitoring and intervention for 80 percent of the food supply. The U.S. Food and Drug Administration's abilities to discover potential threats to food safety and prevent outbreaks of foodborne illness are hampered by impediments to efficient use of its limited resources and a piecemeal approach to gathering and using information on risks. Enhancing Food Safety: The Role of the Food and Drug Administration, a new book from the Institute of Medicine and the National Research Council, responds to a congressional request for recommendations on how to close gaps in FDA's food safety systems. Enhancing Food Safety begins with a brief review of the Food Protection Plan (FPP), FDA's food safety philosophy developed in 2007. The lack of sufficient detail and specific strategies in the FPP renders it ineffectual. The book stresses the need for FPP to evolve and be supported by the type of strategic planning described in these pages. It also explores the development and implementation of a stronger, more effective food safety system built on a risk-based approach to food safety management. Conclusions and recommendations include adopting a risk-based decision-making approach to food safety; creating a data surveillance and research infrastructure; integrating federal, state, and local government food safety programs; enhancing efficiency of inspections; and more. Although food safety is the responsibility of everyone, from producers to consumers, the FDA and other regulatory agencies have an essential role. In many instances, the FDA must carry out this responsibility against a backdrop of multiple stakeholder interests, inadequate resources, and competing priorities. Of interest to the food production industry, consumer advocacy groups, health care professionals, and others, Enhancing Food Safety provides the FDA and Congress with a course of action that will enable the agency to become more efficient and effective in carrying out its food safety mission in a rapidly changing world.
