Forbes ASAP.


Book Description




Forbes


Book Description




TechVenture


Book Description

Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business. Mohanbir Sawhney (Evanston, IL) is the McCormick Tribune Professor of Electronic Commerce and Technology at the Kellogg Graduate School of Management, Northwestern University. Mr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week magazine. Ranjay Gulati (Chicago, IL) is the Associate Professor of Management and Organizations at the Kellogg Graduate School of Management and the Director of the Center for Resource on E-Business Innovation. Anthony Paoni (Chicago, IL) is Associate Professor at the Kellogg Graduate School of Management.




Venture Capital


Book Description

How to attract the venture capital needed to grow any business Venture Capital teaches entrepreneurs and small business owners everything they need to know about finding the venture capital they need to grow their businesses. Based, in large part, upon in-depth interviews with major players in the venture capital arena--including money managers as well as entrepreneurs who have dealt with them successfully--it provides powerful pointers on how to make a business attractive to venture capitalists, how to protect yourself in negotiating an agreement, how to manage a relationship with venture capitalists once a deal is signed, and much more. Perhaps most importantly, the reader learns what makes venture capitalists tick and sees things through a venture capitalist's eyes. Joel Cardis, Esq. (Blue Bell, PA), consults both Fortune 500 companies and small businesses on an array of venture and start-up issues. Hildy Richelson, PhD (Scarsdale, NY), is President of the Scarsdale Investment Group, Ltd.




Digital Marketing


Book Description

"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.




Bull!


Book Description

Through the 1990s, stocks went up for so long that millions started to believe the pundits who predicted they would climb forever. The market was heralded as a magic get-rich-quick scheme - and its stars were the breathless financial reporters, analysts, politicians, and CEOs who urged Americans to buy, buy, buy and hold, hold, hold. But trees don't grow to the sky and as the market plummets by frequent and lasting double-digit drops, these stars no longer seem as bright. In retrospect, some seem downright stupid. Authors Greg Eckler and L. M. Mac Donald use their wry perspective to profile them all, reminding us that there was a whole team of "experts" encouraging us to rip up our savings while the rich got "super rich." With quotes from Alan Greenspan, Al Gore, Bernie Ebbers, Larry King, and more, Bull! provides a humorously outrageous look at the bubble that many swore could never burst.




Financial Reckoning Day


Book Description

An engaging and practical romp through contemporary financial and economic history—and what it means for your financial future Economic booms and busts are happening with more frequency. Since the turn of the new millennium, fortunes have been made and lost at a blistering pace. Each boom is like the tension building up before an earthquake. Seismologists can detect the build-up, but they can't necessarily explain why—or when—the next quake will hit. Economic busts can be equally devastating…and followed by numerous aftershocks. In this entertaining romp through recent economic and financial history, best-selling author, Addison Wiggin, traces the primary trends that have led up to rapid economic growth and innovation while keeping an eye on the inevitable downturn. The author practices "literary economics," telling stories about the characters behind the scenes and their motives, making this wide-ranging book easy-to-read. The current edition has been revised, adapted, and re-imagined, enlightening readers about what's happening behind today's top headlines: The rise of new financial innovations over the past decade, including cryptocurrencies, mobile trading platforms, and the democratization of financial markets How the policies of the Federal Reserve following the Panic of '08 led an entire generation to become unwitting speculators in stocks, bonds, real estate, and rare commodities What impact new political trends—environmental, social, governance (ESG) and diversity equity and inclusion (DEI)—have had on managing your own money Ultimately, the book helps place current events in the context of identifiable historical trends. The book proposes that when you understand what the primary trends are and follow them to their logical conclusion, it makes planning for your financial future much easier. What will be the role of the US economy in the future as policy makers try to grapple with new competition, economic and political, from Brazil, Russia, India, China - the so-called BRICs? The author follows the facts, the trends, and the stories that make up history and parlays them into forecasts for what he sees coming next. Ultimately, you'll get a review of previous trades and a new Trade of the Decade. Enjoy.







Future Hype


Book Description

Outlines methodologies for diagnosing and dealing with the "hidden" or covert factors that can subtly sabotage even the most meticulously planned change processes.




Conscious Capitalism


Book Description

Conscious Capitalism shows how the principles of ancient wisdon are directly relevant to modern day business. Drawing on thirty years of financial and executive experience, Schwerin addresses contemporary issues faced regularly by people worldwide. Personal experiences, corporate field trip, and interviews with top executives bring both the anguish and the triumph of our business world to life. Conscious Capitalism's most significant contribution is its practical integration of formerly enshrouded principles with todays's frenetic world of investing and commerce.