From Dental Floss To Guitar Strings


Book Description

Part 1 is a memoir and features the launch stories of leading selling GLIDE(R) Floss and ELIXIR(R) Guitar Strings. Part 2 is a fresh look at critical lessons learned in launching products to improve the likelihood of success.




The Book of Rules


Book Description

Become a productive member of society! Which way should the toilet paper be dispensed from the roll? Who goes first at an intersection in a grocery store? What is the proper placement of ketchup on a plate? When is it appropriate to dress your pet in clothes that match your own? If you've ever wondered about the answers to these vital questions, this is the book for you. Consult The Book of Rules to identify acceptable practices and procedures for any social situation you may encounter in your everyday life. With this book, you'll learn: How and when to tell someone they have bad breath Regulations on singing aloud with the car radio What excessive hair twirling indicates When power naps should be taken at work How to terminate a too-long text message conversation How to deter people who want to "taste" your food When it is appropriate to look in a friend's medicine cabinet, and much, much more. Many everyday actions--while not illegal or immoral--are generally considered improper. With this book, you'll never again be considered an uncivilized, clueless boor.




Humanize


Book Description

"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations"--Back cover.




Understanding Strategic Management


Book Description

This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing students with the essential tools of analysis.




Managing and Leading People Through Organizational Change


Book Description

Tremendous forces for change are radically reshaping the world of work. Disruptive innovations, radical thinking, new business models and resource scarcity are impacting every sector. Although the scale of expected change is not unprecedented, what is unique is the pervasive nature of the change and its accelerating pace which people in organizations have to cope with. Structures, systems, processes and strategies are relatively simple to understand and even fix. People, however, are more complex. Change can have a different impact on each of them, all of which can cause different attitudes and reactions. Managing and Leading People Through Organizational Change is written for leaders with the key responsibility of managing people through transitions. Managing and Leading People through Organizational Change provides a critical analysis of change and transformation in organizations from a theoretical and practical perspective. It addresses the individual, team and organizational issues of leading and managing people before, during and after change, using case studies and interviews with people from organizations in different sectors across the globe. This book demonstrates how theory can be applied in practice through practical examples and recommendations, focusing on the importance of understanding the impact of the nature of change on individuals and engaging them collaboratively throughout the transformation journey.




Effectual Entrepreneurship


Book Description

What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org So, what are you waiting for?




VeriSMTM: Unwrapped and Applied


Book Description

VeriSM: Unwrapped and Applied, the second volume within the VeriSM series, extends the information in the first volume VeriSM: A Service Management Approach for the Digital Age. It shows how VeriSM applies to the digitally transforming organization. This includes information around what digital transformation is, approaches to digital transformation and its implications for the entire organization, especially the people. The book explains how to use the VeriSM model, describing the steps to develop, maintain and use the Management Mesh to deliver a new or changed product or service. Within this content, a case study is used to illustrate how to apply the model for each stage and to show the expected outcomes. Implications for the entire organization are stressed throughout the entire volume, reinforcing the concepts of enterprise strategy tying together the organizational capabilities to produce consumer-focused products and services. The second part of the book also includes a wealth of case studies, stories and interviews from organizations and individuals who have a digital transformation journey to share. VeriSM early adopters from around the world provide more information about how they are applying the guidance.




Powered by Change


Book Description

When the winds of change blow, some people build walls and others build windmills. In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently, and develop strategies that are executed in a successful way. This is partly down to the speed of change and also down to the mindset about change that is common amongst large and small companies. To them, change is seen as the enemy. This book proposes a role reversal and gives people a brand new methodology as a practical guide in how to use change as a fuelling mechanism to generate outstanding business success. We all accept that change is the only constant, yet the author believes there is a significant lack of insight into how to think and act in a way that capitalizes on a constantly changing environment. Powered by Change requires leaders to adopt a more radical view about the way business is done. The Windmill is constructed using four blades: Purpose, People, Product and Process. Getting these four blades to work in harmony with one another leads to an empowered business that can use the winds of change to fuel business success. Powered by Change is filled with examples and stories from around the world, including global corporates and start-up ventures, alongside colorful insights and above all, actionable steps to take to achieve competitive advantage. Key topics include change, innovation, leadership, strategy and futureproofing. "Test your thinking about how you would disrupt your own business - because somebody out there is already doing it." - Jesper Brodin, Chief Executive, IKEA




Superfoods, Silkworms, and Spandex


Book Description

In this new collection of bite-size pop science essays, bestselling author, chemistry professor, and radio broadcaster Dr. Joe Schwarcz shows that you can find science virtually anywhere you look. And the closer you look, the more fascinating it becomes. In this volume, we look through our magnifying glass at maraschino cherries, frizzy hair, duct tape, pickle juice, yellow school buses, aphrodisiacs, dental implants, and bull testes. If those don’t tickle your fancy, how about aconite murders, shot towers, book smells, Swarovski crystals, French wines, bees, or head transplants? You can also learn about the scientific escapades of James Bond, California’s confusing proposition 65, the problems with oxygen on Mars, Valentine’s Meat Juice, the benefits of pasteurization, the pros and cons of red light therapy, the controversy swirling around perfluoroalkyl substances (PFAS), why English cucumbers are wrapped in plastic, and how probiotics may have seeded Hitler’s downfall. Superfoods, Silkworms, and Spandex answers all your burning questions about the science of everyday life, like: • why “superfood” is a marketing term, not a scientific one; • how probiotics might have contributed to Hitler’s downfall; • why plastic wrap is sometimes the environmental choice; • why supplements to reduce inflammation may just reduce your bank account; • how maraschino cherries went from luxury good to cheap sundae topper; • what’s behind “old book smell”; • how margarine became a hot item for bootleggers; • why duct tape is useful, but not on ducts; • how onstage accidents led to fireproof fabrics.




Amplifiers


Book Description

Discover the secrets of motivational, inspirational, and transformational leadership Great leaders do much more than just make decisions; they inspire those around them to excellence and form the vital link between strategy and execution. Amplifiers explains how great leaders use the art and practice of motivational leadership to light the path to success and inspire others to take that journey with them. Written by Matt Church, one of the top motivational speakers in Australia, this practical, powerful guide explores how great leaders move people to action and excellence—and how you can do the same. Church gives you the essential skills and strategies of motivational leadership, from effective communication frameworks and roles to proven guidance on choosing high-impact words when speaking to others. Includes lessons from such motivational speakers as Julius Caesar, Winston Churchill, Bobby Kennedy, and Barack Obama, among others Features case studies from successful companies that have discovered and profited from the power of motivational leadership Arms readers with tactical tips and actions for inspirational leadership Written by one of the most successful and well-known motivational speakers in Australia Great leaders aren't born; they're made. For anyone who leads people, motivational leadership is the key to turning strategy into success. Read Amplifiers and boost your leadership skills to a higher level.