Generalized and personalized attitudes toward advertising's social and economic effects
Author : Leonard N. Reid
Publisher :
Page : 5 pages
File Size : 38,61 MB
Release : 1982
Category :
ISBN :
Creating and Delivering Value in Marketing
Author : Harlan E. Spotts
Publisher : Springer
Page : 314 pages
File Size : 14,48 MB
Release : 2014-11-06
Category : Business & Economics
ISBN : 331911848X
Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
E-Marketing: Concepts, Methodologies, Tools, and Applications
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1426 pages
File Size : 37,52 MB
Release : 2012-05-31
Category : Business & Economics
ISBN : 1466615990
Book Description
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2254 pages
File Size : 28,11 MB
Release : 2014-12-31
Category : Business & Economics
ISBN : 1466673583
Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Advertising and Democracy in the Mass Age
Author : Terence H. Qualter
Publisher : Springer
Page : 204 pages
File Size : 26,72 MB
Release : 2016-07-27
Category : Political Science
ISBN : 1349216100
Book Description
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Transcultural Marketing for Incremental and Radical Innovation
Author : Christiansen, Bryan
Publisher : IGI Global
Page : 588 pages
File Size : 21,90 MB
Release : 2013-11-30
Category : Business & Economics
ISBN : 1466647507
Book Description
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Advertising Research: The Internet, Consumer Behavior, and Strategy
Author : George Zinkan
Publisher : Marketing Classics Press
Page : 290 pages
File Size : 17,88 MB
Release : 2012
Category : Business & Economics
ISBN : 1613112718
Book Description
The Journal of Central Asian Studies
Author :
Publisher :
Page : 188 pages
File Size : 40,72 MB
Release : 2011
Category : Asia, Central
ISBN :
Book Description
International Journal of Advertising
Author :
Publisher :
Page : 604 pages
File Size : 25,3 MB
Release : 2008
Category : Advertising
ISBN :
Book Description
Cultural Perspectives in a Global Marketplace
Author : Dheeraj Sharma
Publisher : Springer
Page : 160 pages
File Size : 18,31 MB
Release : 2015-05-29
Category : Business & Economics
ISBN : 3319186965
Book Description
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
