Geoffry's great fault


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Geoffry's Great Fault


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Living on the Fault Line, Revised Edition


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The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the methods he espouses are more germane than ever and showing companies how to use them to survive and thrive in today's demanding economy. Extending the themes of Crossing the Chasm and Inside the Tornado, his first two books on the dynamics of the high-tech markets, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change. This revised and updated edition includes: A deeper emphasis on core versus context, which has emerged as the key distinction in allocating resources to improve shareholder value A new Competitive Advantage Grid that will aid managers in achieving and sustaining competitive advantage, the most important component in managing for shareholder value An expanded Value Discipline Model as it relates to the Competitive Advantage Grid Analysis of the powerful new trend toward core/context analysis and outsourcing production duties Updated models of organizational change for each stage of market development As disruptive forces continue to buffet the marketplace and rattle the staid practices of the past, Moore offers a brilliant set of navigational tools to help meet today's most compelling management challenges.







Ulysses S. Grant


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Not since Bruce Catton has there been such an absorbing and exciting biography of Ulysses S. Grant. “Grant is a mystery to me,” said William Tecumseh Sherman, “and I believe he is a mystery to himself.” Geoffrey Perret’s account offers new insights into Grant the commander and Grant the president that would have astonished both his friends, such as Sherman, and his enemies. Based on extensive research, including material either not seen or not used by other writers, this biography explains for the first time how Ulysses S. Grant’s military genius ultimately triumphed as he created a new approach to battle. He was, says Perret, “the man who taught the army how to fight.” As president, Grant was widely misunderstood and underrated. That was mainly because he was, as Perret shows, the first modern president—the first man to preside over a rich, industrialized America that had put slavery behind it and was struggling to provide racial justice for all. Grant’s story—from a frontier boyhood to West Point; from heroic feats in the Mexican War to grinding poverty in St. Louis; from his return to the army and eventual election to the presidency; from his two-year journey around the world to his final battle to finish his Personal Memoirs—is one of the most adventurous and moving in American history.




The United States Catalog


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GEOFFREYS VICTORY OR THE DOUBLE DECEPTION


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It was a beautiful winter night. The sky was brilliant with millions of beautiful stars that glowed and scintillated as if conscious that their light had never before penetrated an atmosphere so rarefied and pure. The earth was covered with a glaring coat of ice above newly fallen snow...FROM THE BOOKS.




Quicksand


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An unprecedented history of our involvement in the Middle East that traces our current quandaries there-in Iraq, Israel, Iran, Afghanistan, and elsewhere-back to their roots almost a century ago. Geoffrey Wawro approaches America's role in the Middle East in a fundamentally new way-by encompassing the last century of the entire region, rather than focusing narrowly on a particular country or era. The result is a definitive and revelatory history whose drama, tragedy, and rich irony he relates with unprecedented verve. Wawro combed archives in the United States and Europe and traveled the Middle East to unearth new insights into the hidden motivations, backroom dealing, and outright espionage that shaped some of the most tumultuous events of the last one hundred years. Wawro offers piercing analysis of iconic events from the birth of Israel to the death of Sadat, from the Suez crisis to the energy crisis, from the Six-Day War to Desert One, from Iran-contra to the wars in Iraq and Afghanistan and the rise of al- Qaeda. Throughout, he draws telling parallels between America's past mistakes and its current quandaries, proving that we're in today's muddle not just because of our old errors, but because we keep repeating those errors. America has juggled multiple commitments and conflicting priorities in the Middle East for nearly a century. Strands of idealism and ruthless practicality have alternated- and sometimes run together-in our policy. Quicksand untangles these strands as no history has done before by showing how our strategies unfolded over the entire century and across the entire region. We've persistently misread the intentions and motivations of every major player in the region because we've insisted on viewing them through the lens of our own culture, hopes, and fears. Most administrations since Eisenhower's have adopted their own "doctrine" for the Middle East, and almost every doctrine has failed precisely because it's a doctrine-a template into which events on the ground refuse to fit. Geoffrey Wawro's peerless and remarkably lively history is key to understanding our errors and the Middle East-at last- on its own terms.







Crossing the Chasm


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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.