Gestión estratégica del marketing
Author :
Publisher : Ediciones Díaz de Santos
Page : 142 pages
File Size : 47,81 MB
Release : 1989
Category :
ISBN : 9788487189036
Author :
Publisher : Editorial Elearning, S.L.
Page : 438 pages
File Size : 36,27 MB
Release :
Category :
ISBN :
Book Description
Marketing
Author : Gary Armstrong
Publisher : Pearson Educación
Page : 686 pages
File Size : 48,31 MB
Release : 2003
Category : Business & Economics
ISBN : 9789702604006
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Advances in National Brand and Private Label Marketing
Author : Francisco J. Martínez-López
Publisher : Springer Nature
Page : 145 pages
File Size : 33,7 MB
Release : 2021-05-16
Category : Business & Economics
ISBN : 3030769356
Book Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
Author : Trine Kolderup Flaten
Publisher : Walter de Gruyter
Page : 464 pages
File Size : 28,80 MB
Release : 2008-11-03
Category : Social Science
ISBN : 3598440227
Book Description
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Marketing and Smart Technologies
Author : Álvaro Rocha
Publisher : Springer Nature
Page : 484 pages
File Size : 21,60 MB
Release : 2019-11-28
Category : Technology & Engineering
ISBN : 9811515646
Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Cambio social y Relaciones Públicas
Author : Kathy Matilla
Publisher : Editorial UOC
Page : 172 pages
File Size : 15,44 MB
Release : 2015-07-31
Category : Business & Economics
ISBN : 8490646503
Book Description
Evolving Entrepreneurial Strategies for Self-Sustainability in Vulnerable American Communities
Author : Sanchez-Barrios, Luis Javier
Publisher : IGI Global
Page : 400 pages
File Size : 21,86 MB
Release : 2017-08-11
Category : Business & Economics
ISBN : 152252861X
Book Description
Entrepreneurship has significant impacts on a nation’s economic infrastructure. Discovering new ways to promote entrepreneurial growth within undervalued communities can help ensure financial growth, as well as provide a boost to the current economy. Evolving Entrepreneurial Strategies for Self-Sustainability in Vulnerable American Communities is an essential scholarly resource that identifies initiatives for entrepreneurs in underdeveloped areas to utilize. Featuring pertinent topics that include poverty reduction, informal investment, and social entrepreneurship, this reference publication is ideal for academicians, students, entrepreneurs, business owners, and researchers that are seeking innovative strategies to boost the economy and provide more jobs across the nation.
El alma de la comética
Author : Ángeles Sánchez-Cueca
Publisher : Editorial Almuzara
Page : 194 pages
File Size : 25,33 MB
Release : 2013-02
Category : Business & Economics
ISBN : 8483567075
Book Description
En los últimos años el mercado mundial de la cosmética y la perfumería de lujo han reinventado su manera de dirigirse a un público cada vez más exigente. A través de la propia experiencia personal de la autora, de su conocimiento del sector y de entrevistas a personalidades seleccionadas a nivel nacional e internacional (LVMH, La Prairie, Sisley, Shiseido, By Terry, Carla Bulgaria Roses Beauty; entre otros) la experta Ángeles Sánchez-Cueca hace un riguroso análisis de los factores de éxito de esta industria, que sólo en la Unión Europea mueve 7.100 millones de euros al año y una exportación en torno a los 2.300 millones de euros, y de las claves que determinan que una marca tenga éxito. Destacadas figuras del ámbito de la cosmética y la perfumería consideran que este libro es una iniciativa magnífica en el sector, coincidiendo en afirmar que “les parece algo increíble y alentador, que alguien se haya dado cuenta de lo importante que son los equipos humanos para transmitir la magia del lujo” porque por muy fuerte que sea la imagen de una marca, si detrás no hay un alma que sepa captar, sentir, vivir y trasmitir ese mundo; no habría forma de darlo a conocer.
Endogenous Development
Author : Antonio Vázquez Barquero
Publisher : Psychology Press
Page : 248 pages
File Size : 36,43 MB
Release : 2002
Category : Business & Economics
ISBN : 9780415285797
Book Description
The beginning of the twenty first century has been characterized by the expansion of economics, politics and institutional relations. this book illustrates the local answer to the challenge of increasing competition.
