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Discoverability

Author : Kristine Kathryn Rusch

Publisher : Wmg Publishing

Page : 330 pages

File Size : 26,48 MB

Release : 2014-10-14

Category : Language Arts & Disciplines

ISBN : 9781561466191

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Book Description

Discoverability: a modern marketing buzzword. For writers, discoverability means the difference between gaining an audience and publishing into the void. Now, USA Today bestselling author and renowned business blogger Kristine Kathryn Rusch deftly tackles the topic of discoverability in this latest WMG Writers' Guide. Rusch covers topics such as when to hire help, how to measure success and the most important thing a writers can do. With Discoverability, Rusch offers professional writers the most comprehensive guide available today to help them make an informed decision about the best marketing approaches for their writing businesses. "The bible for the self-employed." -John Ottinger III, teacher and editor of Grasping for the Wind, on The Freelancer's Survival Guide "A soup-to-nuts guide for business. Don't be without it." -Virginia Baker, President, Indigo Ink Communications, on The Freelancer's Survival Guide "Not many people understand the publishing business as well as the author business-Kris Rusch is one of them. Her Freelancer's Survival Guide is balanced, ambitious, and packed with information that all writers, editors, and publishers should read." -Kevin J. Anderson, New York Times bestselling author, on The Freelancer's Survival "[Kristine Kathryn Rusch's blog, ] The Business Rusch...is full of sound advice and analysis about what's going on." -Jeff Baker, The Oregonian



Wide for the Win

Author : Mark Leslie Lefebvre

Publisher : Stark Publishing

Page : 322 pages

File Size : 14,23 MB

Release : 2021-03-23

Category : Language Arts & Disciplines

ISBN : 1989351271

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Book Description

Are you looking for ways to stop being dependent upon only Amazon for your author earnings income? Are you hoping to expand and grow your sales on multiple platforms in global territories? Do you need strategies to help you get started NOW in terms of creating a successful "publish wide" author plan? Would you like to increase and optimize your sales on Apple Books, Kobo, Nook, Google Play and more? Then WIDE FOR THE WIN is the book for you. Based on knowledge derived from decades of working within the publishing and bookselling landscape, author Mark Leslie Lefebvre has compiled those learnings and in depth discussions, interviews, and insights shared from represenatives from the major publishing platforms along with tips, strategies, and pathways to success from hundreds of authors who have already discovered the thrill of forging their own unique pathways to success. If you're looking for a magic bullet, you've come to the wrong place. But if you're looking for ideas, inspiration, and strategies for planning out your own long terms success as an author selling globally on multiple platforms, then you've come to the right place.



The Book You Were Born to Write

Author : Kelly Notaras

Publisher : Hay House, Inc

Page : 298 pages

File Size : 31,62 MB

Release : 2020-09-15

Category : Business & Economics

ISBN : 1401955622

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Book Description

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working in publishing. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story to tell, but I never seem to make time to write." Are you a thought leader, healer, or change-agent stuck at the starting line of book publication? Life coach and publishing industry insider Kelly Notaras offers a clear, step-by-step path for turning your transformational idea or story into a finished book as quickly as possible. With humor, encouragement, and common sense, she demystifies the publishing process so you can get started, keep writing, and successfully get your wisdom out into the world. Notaras guides you through: Getting clear on your motivation for writing a book, Crafting a powerful, compelling hook and strong internal book structure, Overcoming resistance and writer's block, and Getting your finished manuscript onto the printed page, whether through traditional publishing or self-publishing. Publishing a book has never been as simple, accessible, and affordable as it is today, and in our tumultuous world, readers need your healing voice. Be brave, be bold, and take the steps you need to share your message with those who need to hear it most.



Get Your Book Selling Wide

Author : Monica Leonelle

Publisher : Spaulding House

Page : 151 pages

File Size : 17,97 MB

Release : 2021-05-18

Category : Reference

ISBN : 1635660351

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Book Description

Learn what selling wide means for ebooks, print books, audiobooks, translations, and subsidiary rights. In this book, you'll find: -- The five main strategies for going wide and how authors decide: Starting Wide, Moving Wide Cold Turkey, Partial Catalog Wide, Exclusive, Then Wide, and Wide, Then Exclusive -- All the places you can go wide across multiple formats—print, ebook, audiobook, and more—and the benefits and downsides of each -- The general strategies authors use to make money while having their books wide (and why they work or don’t work on various platforms) This book also covers the book industry as a whole from the perspective of an independent author. It answers questions like: -- What are the market factors that matter amongst some of the biggest players in the industry—Amazon, Google, Apple, Rakuten (Kobo), and more? -- What devices are important to pay attention to and how do those affect the ebook, print, and audiobook markets? -- How does global ecommerce play a role in shaping the future of the book industry? This book is meant to be a detailed overview of what going wide really means as an independent career author. Subsequent books in this series dive deeper into various platforms and how to better market your books on them.



Going Wide: Self-Publishing Your Books Outside The Amazon Ecosystem

Author : M.K. Williams

Publisher : M.K. Williams Publishing, LLC

Page : 102 pages

File Size : 34,25 MB

Release : 2021-11-02

Category : Language Arts & Disciplines

ISBN : 1952084105

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Book Description

Use this concise how-to-guide by M.K. Williams to bring your self-published books beyond the Amazon ecosystem Everyone is going wide... here's how: The buzzy term in the self-publishing space right now is, "wide." I was doing this before it was a thing. As more authors hear about the benefits of self-publishing on multiple platforms, I find myself on the receiving end of many panicked emails. While the concept is easy to understand the execution requires planning and patience. For those who want to get their book out to as many readers and retailers as possible, I have the tools you need to create than plan. I've condensed my years of experience and best advice into this short and actionable book to help you go from Amazon-Only to Wide Author. This book will cover strategy, platforms, opting out of exclusivity, and marketing for success. Get your free planners throughout the book to help you make and stick to your plan. Ready to go wide?



How to Write a Novel

Author : Nathan Bransford

Publisher : Nathan Bransford

Page : 188 pages

File Size : 50,60 MB

Release : 2019-10-15

Category : Language Arts & Disciplines

ISBN : 173414940X

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Book Description

Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."



Get Your Book Selling with Facebook

Author : Monica Leonelle

Publisher : Spaulding House

Page : 86 pages

File Size : 13,10 MB

Release : 2024-07-09

Category : Business & Economics

ISBN : 1635660424

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Book Description

In this book you’ll find: How to use your Facebook profile and stories to create more visibility and sales Interesting tricks that you can do with Facebook groups and pages to market your books The smartest ways to lay the foundation for Facebook ads for your books—what works, what doesn’t How to strategically sell your books through Facebook's free business and personal tools—what is allowed, what's not, and how to marketing yourself as organically and authentically as possible without violating expected Facebook etiquette



World Wide Rave

Author : David Meerman Scott

Publisher : John Wiley & Sons

Page : 224 pages

File Size : 28,27 MB

Release : 2009-02-23

Category : Business & Economics

ISBN : 0470430451

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Book Description

A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.



The Little Book of Big PR

Author : Jennefer Witter

Publisher : AMACOM

Page : 140 pages

File Size : 40,93 MB

Release : 2014-10-03

Category : Business & Economics

ISBN : 0814434371

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Book Description

Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.



The Big Book of Words That Sell

Author : Robert W. Bly

Publisher : Skyhorse

Page : 0 pages

File Size : 23,83 MB

Release : 2019-09-10

Category : Business & Economics

ISBN : 9781510741751

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Book Description

The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.