Author : Rebecca Piekkari
Publisher : Edward Elgar Publishing
Page : 268 pages
File Size : 15,64 MB
Release : 2014-11-28
Category : Business & Economics
ISBN : 1784710997
Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
Author : Annalisa Zanola
Publisher : Bright Pen
Page : 0 pages
File Size : 42,85 MB
Release : 2012-10
Category : English language
ISBN : 9780755215041
Ready or not, English is now the global language of business. More and more multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication and performance across geographically diverse functions and business endeavours. Companies must overcome language barriers to survive and thrive in a global economy - and English will be the common ground, at least for now. The new edition of Global English in International Business underlines some basic issues in the field, namely: the role of intercultural communication, the peculiarity of English for International Business, the tools we can choose to learn and improve it, and above all an active approach to real 'business texts', such as the financial statement of a company. In other words, a global approach to business English and business communication is given to teachers and students in the field.
Author : Tsedal Neeley
Publisher : Princeton University Press
Page : 200 pages
File Size : 45,37 MB
Release : 2019-11-19
Category : Business & Economics
ISBN : 0691196125
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Author : Keith Adams
Publisher : Pearson Education ESL
Page : 116 pages
File Size : 45,17 MB
Release : 2002
Category : Business & Economics
ISBN : 9780130883889
Author : David Crystal
Publisher : Cambridge University Press
Page : 227 pages
File Size : 28,12 MB
Release : 2012-03-29
Category : Foreign Language Study
ISBN : 1107611806
Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
Author : Rosemary C. Salomone
Publisher : Oxford University Press
Page : 489 pages
File Size : 30,23 MB
Release : 2022
Category : English language
ISBN : 0190625619
A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.
Author : David Graddol
Publisher :
Page : 0 pages
File Size : 50,61 MB
Release : 2006
Category : Communication, International
ISBN : 9780863556425
Author : Mary Yoko Brannen
Publisher : Springer
Page : 318 pages
File Size : 43,22 MB
Release : 2016-11-07
Category : Business & Economics
ISBN : 3319427458
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu
Author : Edmond H. Weiss
Publisher : M.E. Sharpe
Page : 192 pages
File Size : 48,8 MB
Release : 2005
Category : Business & Economics
ISBN : 9780765615718
This handbook - for anyone who needs to write English correspondence for an international business audience - integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language.
Author : Tsedal Neeley
Publisher : HarperCollins
Page : 240 pages
File Size : 29,11 MB
Release : 2021-03-30
Category : Business & Economics
ISBN : 006306832X
LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR “I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of Zoom A Harvard Business School professor and leading expert in virtual and global work provides remote workers and leaders with the best practices necessary to perform at the highest levels in their organizations. The rapid and unprecedented changes brought on by Covid-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive transition has forced companies to rapidly advance their digital footprint, using cloud, storage, cybersecurity, and device tools to accommodate their new remote workforce. Experiencing the benefits of remote working—including nonexistent commute times, lower operational costs, and a larger pool of global job applicants—many companies, including Twitter and Google, plan to permanently incorporate remote days or give employees the option to work from home full-time. But virtual work has it challenges. Employees feel lost, isolated, out of sync, and out of sight. They want to know how to build trust, maintain connections without in-person interactions, and a proper work/life balance. Managers want to know how to lead virtually, how to keep their teams motivated, what digital tools they’ll need, and how to keep employees productive. Providing compelling, evidence-based answers to these and other pressing issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Following Neeley’s advice, employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.
