Book Description
Description: This book is divided into (4) main parts: 1. Google Ads Essentials 2. Google Search Value 3. Google Display Ads 4. Value of YouTube The book covers all details to build your awareness and generate a campaign promoter from you, you will be able to identify your goals and build your specified campaign based on your own business. The book is suitable for: 1. A business owner need to establish and manage his digital marketing campaign. 2. An individual targets to be a digital marketing specialist, and establish the campaigns for entities. Anyway, whoever will take this step, make sure you will be able to establish and identify a super digital marketing campaign from A to Z. Don’t hesitate to purchase, and start your way and be more different by this book. And here’s the index below Part (1) Google Ads Essentials 1-a: Grow your business with Google ads 1-b: Explore the value of Google search 1-b-1: Recognize the value of Google search ads 1-b-2: The foundations of Google search campaign 1-b-3: Campaign marketing goals 1-b-4: Google search partners 1-b-5: Text Ad 1-b-6: How ads end up in front of customers 1-b-7: How to customize your key word list 1-b-8: Key word match types 1-b-9: Dynamic Search Ad 1-b-10: Targeting options 1-b-11: Key benefits of DSA Part (2) Google Search Value 2-a: Understand Google Ads auction 2-a-1: How Ad ranks determine Ad position? 2-a-2: Ad Quality factors 2-a-3: How Ad rank influences actual cost per click? 2-a-4: Improving Ad rank 2-a-5: Quality Score 2-a-5-1: How to improve the Score? 2-a-5-2: CTR 2-a-5-3: Ad relevance 2-a-5-4: Landing page experience 2-b: Deliver the right message with text Ads 2-b-1: Text Ad makes up 2-b-2: How to create effective text Ad 2-b-3: Responsive search Ads 2-c: Make Ads relevant with search Ads extensions 2-c-1: Why Ad extensions matter 2-c-2: Ad extensions types 2-c-3: Automated Ad Extensions 2-d: Boost performance with optimization score 2-d-1: Optimizing score benefits 2-d-2: Benefits Part (3) Google Display Ads 3-a: Introduction 3-b: Campaign types 3-b-1: Smart Campaign 3-b-1-1: Key benefits 3-b-1-2: Components 3-b-2: Standard campaign 3-b-2-1: Targeting 3-b-2-2: Bidding 3-b-2-3: Ad formats 3-c: Deliver the right message on Google display Ads 3-c-1: Responsive display Ads 3-c-2: Uploaded Ads Part (4) Value of YouTube 4-a: Video Ad Formats 4-a-1: Bumper ads 4-a-2: True view 4-a-2-1: Marketing objectives 4-a-2-1-1: Awareness 4-a-2-1-2: Consideration 4-a-2-1-3: Action 4-a-3: Mastheads 4-a-4: Non-skippable Ads 4-a-5: Google Video Partners (GVP 4-a-6: Out Stream Ads 4-b: Creative essentials for YouTube 4-b-1: Collect Creative intelligence 4-b-2: Connect with your audience 4-b-3: Design effective video Ads with Google’s ABCD 4-c: Practical Tips 4-c-1: Tell your story in 6 seconds 4-c-2: Re-inventing story telling 4-c-3: Creative Experiments 4-c-4: Retain & Entrain
