Google Analytics 4 Migration Quick Guide 2022


Book Description

Universal Analytics (UA) will stop collecting data in July 2023 and accounts are scheduled to be deleted in Jan 2024. In order to make comparisons from year to the next, you should have at least 12-months of historical data before July 2023 comes around. You can’t import your UA data into Google Analytics 4, unfortunately. So, if you haven’t done so already, that means migrating to GA4 IMMEDIATELY. Some questions to ask yourself: 1. Do you have a tracking blueprint that maps out exactly what you need to make data-driven decisions? 2. Do you have detailed GA4 migration plan including all of the settings that need to be configured so your analytics tell useful stories? 3. Do you have a method for implementing Google Analytics 4 so you're able to collect all of the data you need to collect including events, page views, parameters, and triggers? 4. Do you have muliple websites and wondering how to track the potentially complex customer journey? 5. Have you considered how to deal with consent management, GDPR, CCPA and how to address loss of data? From Best-Selling author of "How to Use Facebook for Business", Wynne Pirini, this quick-guide is lean and to-the-point. It shows exactly how to upgrade to GA4 from Google Analytics properly, while building the foundations of your first-party data 'oil rig'. Click the cover image to preview what's inside...




Handbook of Research on Artificial Intelligence in Government Practices and Processes


Book Description

In today’s global culture where the internet has established itself as a main tool of communication, the global system of economy and regulations, as well as data and decisions based on data analysis, have become essential for public actors and institutions. Governments need to be updated and use the latest technologies to understand what society’s demands are, and user behavioral data, which can be pulled by intelligent applications, can offer tremendous insights into this. The Handbook of Research on Artificial Intelligence in Government Practices and Processes identifies definitional perspectives of behavioral data science and what its use by governments means for automation, predictability, and risks to privacy and free decision making in society. Many governments can train their algorithms to work with machine learning, leading to the capacity to interfere in the behavior of society and potentially achieve a change in societal behavior without society itself even being aware of it. As such, the use of artificial intelligence by governments has raised concerns about privacy and personal security issues. Covering topics such as digital democracy, data extraction techniques, and political communications, this book is an essential resource for data analysts, politicians, journalists, public figures, executives, researchers, data specialists, communication specialists, digital marketers, and academicians.




Data Quality


Book Description

Discover how to achieve business goals by relying on high-quality, robust data In Data Quality: Empowering Businesses with Analytics and AI, veteran data and analytics professional delivers a practical and hands-on discussion on how to accelerate business results using high-quality data. In the book, you’ll learn techniques to define and assess data quality, discover how to ensure that your firm’s data collection practices avoid common pitfalls and deficiencies, improve the level of data quality in the business, and guarantee that the resulting data is useful for powering high-level analytics and AI applications. The author shows you how to: Profile for data quality, including the appropriate techniques, criteria, and KPIs Identify the root causes of data quality issues in the business apart from discussing the 16 common root causes that degrade data quality in the organization. Formulate the reference architecture for data quality, including practical design patterns for remediating data quality Implement the 10 best data quality practices and the required capabilities for improving operations, compliance, and decision-making capabilities in the business An essential resource for data scientists, data analysts, business intelligence professionals, chief technology and data officers, and anyone else with a stake in collecting and using high-quality data, Data Quality: Empowering Businesses with Analytics and AI will also earn a place on the bookshelves of business leaders interested in learning more about what sets robust data apart from the rest.




Trauma Informed Placemaking


Book Description

Trauma Informed Placemaking offers an introduction to understanding trauma and healing in place. It offers insights that researchers and practitioners can apply to their place-based practice, learning from a global cohort of place leaders and communities. The book introduces the ethos and application of the trauma-informed approach to working in place, with references to historical and contemporary trauma, including trauma caused by placemakers. It introduces the potential of place and of place practitioners to heal. Offering 20 original frameworks, toolkits and learning exercises across 33 first- and third-person chapters, multi-disciplinary insights are presented throughout. These are organised into four sections that lead the reader to an awareness of how trauma and healing operate in place. The book offers a first gathering of the current praxis in the field – how we can move from trauma in place to healing in place – and concludes with calls to action for the trauma-informed placemaking approach to be adopted. This book will be essential reading for students, researchers and practitioners interested in people and places, from artists and architects, policy makers and planners, community development workers and organisations, placemakers, to local and national governments. It will appeal to the disciplines of human geography, sociology, politics, cultural studies, psychology and to placemakers, planners and policymakers and those working in community development.




Convergence of Cloud with AI for Big Data Analytics


Book Description

CONVERGENCE of CLOUD with AI for BIG DATA ANALYTICS This book covers the foundations and applications of cloud computing, AI, and Big Data and analyses their convergence for improved development and services. The 17 chapters of the book masterfully and comprehensively cover the intertwining concepts of artificial intelligence, cloud computing, and big data, all of which have recently emerged as the next-generation paradigms. There has been rigorous growth in their applications and the hybrid blend of AI Cloud and IoT (Ambient-intelligence technology) also relies on input from wireless devices. Despite the multitude of applications and advancements, there are still some limitations and challenges to overcome, such as security, latency, energy consumption, service allocation, healthcare services, network lifetime, etc. Convergence of Cloud with AI for Big Data Analytics: Foundations and Innovation details all these technologies and how they are related to state-of-the-art applications, and provides a comprehensive overview for readers interested in advanced technologies, identifying the challenges, proposed solutions, as well as how to enhance the framework. Audience Researchers and post-graduate students in computing as well as engineers and practitioners in software engineering, electrical engineers, data analysts, and cyber security professionals.







Process Querying Methods


Book Description

This book presents a framework for developing as well as a comprehensive collection of state-of-the-art process querying methods. Process querying combines concepts from Big Data and Process Modeling and Analysis with Business Process Intelligence and Process Analytics to study techniques for retrieving and manipulating models of real-world and envisioned processes to organize and extract process-related information for subsequent systematic use. The book comprises sixteen contributed chapters distributed over four parts and two auxiliary chapters. The auxiliary chapters by the editor provide an introduction to the area of process querying and a summary of the presented methods, techniques, and applications for process querying. The introductory chapter also examines a process querying framework. The contributed chapters present various process querying methods, including discussions on how they instantiate the framework components, thus supporting the comparison of the methods. The four parts are due to the distinctive features of the methods they include. The first three are devoted to querying event logs generated by IT-systems that support business processes at organizations, querying process designs captured in process models, and methods that address querying both event logs and process models. The methods in these three parts usually define a language for specifying process queries. The fourth part discusses methods that operate over inputs other than event logs and process models, e.g., streams of process events, or do not develop dedicated languages for specifying queries, e.g., methods for assessing process model similarity. This book is mainly intended for researchers. All the chapters in this book are contributed by active researchers in the research disciplines of business process management, process mining, and process querying. They describe state-of-the-art methods for process querying, discuss use cases of process querying, and suggest directions for future work for advancing the field. Yet, also other groups like business or data scientists and other professionals, lecturers, graduate students, and tool vendors will find relevant information for their distinctive needs. Chapter "Celonis PQL: A Query Language for Process Mining" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.




Immigration, the Borderlands, and the Resilient Homeland


Book Description

This title combines original research, case studies, and synoptic analysis to cover highly charged topics in America today. Each chapter in this edited volume offers conditional responses to three essential questions about the disciplinary status of homeland security: What are the domain’s central problems? What research methods are best able to address those problems? What has research contributed to addressing homeland security’s core problems? The volume is divided into two main sections. Part I: Immigration and Management covers topics such as: Immigration enforcement Illegal crossing Border security Gaps in securing the borderland Part II: The Resilient Homeland addresses issues such as Lessons learned from the pandemic Disaster recovery and preparedness Public health Cybersecurity This publication bridges knowledge from various topics related to homeland security into one volume.




Food Justice in American Cities


Book Description

This book documents food insecurity in urban communities across the United States and asks whether emerging urban food and agriculture initiatives can address the food security needs of American city dwellers. While America has sufficient food to feed its entire population, 38 million people are food insecure, with urban communities and communities of color having long borne the brunt of food inequalities. This book traces the evolving story of food by describing the people behind food system statistics, focusing on cities and suburban communities across America. In doing so, it raises questions not only about food security but about a food economy that can foster justice and sustainability and combat hunger and waste. By linking human faces to the data, the book reveals the many connections between food insecurity and unsustainable practices. The book concludes by discussing some of the pathways toward a more sustainable and just food system by linking the food system to the larger economy and the many sectors that are connected to food. Because of these multifaceted connections, food can be a unique catalyst for creating pathways toward a more just and sustainable economy that is more aligned with nature. This book will be of great interest to students and scholars of food justice, food security, urban food and agriculture, urban sustainability, and sustainable food systems more broadly.




Thematic Cartography and Geovisualization


Book Description

This comprehensive and well-established cartography textbook covers the theory and the practical applications of map design and the appropriate use of map elements. It explains the basic methods for visualizing and analyzing spatial data and introduces the latest cutting-edge data visualization techniques. The fourth edition responds to the extensive developments in cartography and GIS in the last decade, including the continued evolution of the Internet and Web 2.0; the need to analyze and visualize large data sets (commonly referred to as Big Data); the changes in computer hardware (e.g., the evolution of hardware for virtual environments and augmented reality); and novel applications of technology. Key Features of the Fourth Edition: Includes more than 400 color illustrations and it is available in both print and eBook formats. A new chapter on Geovisual Analytics and individual chapters have now been dedicated to Map Elements, Typography, Proportional Symbol Mapping, Dot Mapping, Cartograms, and Flow Mapping. Extensive revisions have been made to the chapters on Principles of Color, Dasymetric Mapping, Visualizing Terrain, Map Animation, Visualizing Uncertainty, and Virtual Environments/Augmented Reality. All chapters include Learning Objectives and Study Questions. Provides more than 250 web links to online content, over 730 references to scholarly materials, and additional 540 references available for Further Reading. There is ample material for either a one or two-semester course in thematic cartography and geovisualization. This textbook provides undergraduate and graduate students in geoscience, geography, and environmental sciences with the most valuable up-to-date learning resource available in the cartographic field. It is a great resource for professionals and experts using GIS and Cartography and for organizations and policy makers involved in mapping projects.