Learning and Visual Communication


Book Description

Originally published in 1981, Learning and Visual Communication is about how to use visual communication in education. It offers visual forms of communication. In order to do this it draws on recent research - at the time of publication - in psychology, philosophy, semiotics, cultural analysis, education and media studies. Visual thinking, the key concept of the book, is defined in psychological and philosophical terms. It is placed in its cultural context and it is argued that it has not received the attention that it deserves in our educational system, which is dominated by literacy and numeracy. This is despite the increasing use of visual communication as an aid to learning and as a source of basic data in a whole range of disciplines such as physical science, geography, history and anthropology amongst others.







The Graphic Communication Handbook


Book Description

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.







Future Role of Sustainable Innovative Technologies in Crisis Management


Book Description

The increasing use of innovative technologies by global businesses has sparked debate about their application in crisis resolution. Resolution tools can be used by global businesses to manage various types of crisis situations, such as natural disasters, information security issues, economic downturns, health crisis situations, and sustainability issues in education, among others. Further study and consideration of the uses of technology in the areas of crisis and change management and intra-company communication practice in the context of global business must be done to ensure successful and sustainable businesses. Future Role of Sustainable Innovative Technologies in Crisis Management raises awareness of the multifaceted field of new technology in crisis management that has resulted in a paradigm shift in the way contemporary industries and global businesses communicate and conduct their daily business operations. This book defines the scope of innovative technologies as the application of new technologies to support the resolution of various types of crisis situations to achieve regulatory compliance and improved risk management in an effective and automated manner. Covering topics such as sustainable business and disaster scenarios, this reference work is ideal for managers, entrepreneurs, researchers, academicians, scholars, practitioners, instructors, and students.




The Celluloid Specimen


Book Description

A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. In The Celluloid Specimen, Benjamín Schultz‑Figueroa examines rarely seen behaviorist films of animal experiments from the 1930s and 1940s. These laboratory recordings—including Robert Yerkes's work with North American primate colonies, Yale University's rat‑based simulations of human society, and B. F. Skinner's promotions for pigeon‑guided missiles—have long been considered passive records of scientific research. In Schultz‑Figueroa's incisive analysis, however, they are revealed to be rich historical, political, and aesthetic texts that played a crucial role in American scientific and cultural history—and remain foundational to contemporary conceptions of species, race, identity, and society.




Visual Communication


Book Description

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.