Graphisme en France 2015 (english)


Book Description

Every year since 1994, scholars, critics and graphics professionals share their works on major themes that animate the graphic creation in France. the journal Graphics in France, annual review for all professional graphic design and communication. This 21st edition of Graphisme en France France reviews the topic of artistic direction in press and magazines. Several contributions testify to the rich history of this area , the practices that prevail nowadays and prospects for tomorrow.







Contemporary Graphic Design


Book Description

This work covers graphic design trends and features the work of dozens of contemporary designers. It identifies and discusses the eclectic design styles of the 1980s, and thematically documents contemporary design, thus placing the achievements of these major designers in a meaningful context.




The Politics of Furniture


Book Description

In many different parts of the world modern furniture elements have served as material expressions of power in the post-war era. They were often meant to express an international and in some respects apolitical modern language, but when placed in a sensitive setting or a meaningful architectural context, they were highly capable of negotiating or manipulating ideological messages. The agency of modern furniture was often less overt than that of political slogans or statements, but as the chapters in this book reveal, it had the potential of becoming a persuasive and malleable ally in very diverse politically charged arenas, including embassies, governmental ministries, showrooms, exhibitions, design schools, libraries, museums and even prisons. This collection of chapters examines the consolidating as well as the disrupting force of modern furniture in the global context between 1945 and the mid-1970s. The volume shows that key to understanding this phenomenon is the study of the national as well as transnational systems through which it was launched, promoted and received. While some chapters squarely focus on individual furniture elements as vehicles communicating political and social meaning, others consider the role of furniture within potent sites that demand careful negotiation, whether between governments, cultures, or buyer and seller. In doing so, the book explicitly engages different scholarly fields: design history, history of interior architecture, architectural history, cultural history, diplomatic and political history, postcolonial studies, tourism studies, material culture studies, furniture history, and heritage and preservation studies. Taken together, the narratives and case studies compiled in this volume offer a better understanding of the political agency of post-war modern furniture in its original historical context. At the same time, they will enrich current debates on reuse, relocation or reproduction of some of these elements.




The Tyranny of the Straight Line


Book Description

A revolutionary study of nineteenth-century Parisian cartography and its role in shaping a modern conception of space Maps are rarely given the same attention as other print media or art forms in urban history. Author Min Kyung Lee shows their rich potential in this lavishly illustrated study, which brings together maps and other archival materials along with drawings and paintings. She works across disciplines to examine mapping practices in the development of nineteenth-century Paris and the transformative role that urban mapping had on the city's modernization. Lee investigates Paris's formation as a modern city, ultimately framing the practice of cartography as a catalyst for the emergence of new spatial and compositional theories. Beginning with an examination of the emblematic urban plan that Napoléon III gave to the prefect of the Seine, Georges-Eugène Haussmann, in 1853, Lee explores the significance of the map itself; the means of its production through surveying; the methods of its use and reception by architects, engineers, and administrators; and its place in the visual culture of Paris's modernization. At the heart of this exploration is a focus on orthography in architecture and the new quality of exactitude in modern mapping practices. The precise grid structure of orthographic maps and plans evinced a sense of objectivity, yet it was not without political context and social consequences, as Lee demonstrates throughout.




Inessential Colors


Book Description

The first comprehensive account of how and why architects learned to communicate through color Architectural drawings of the Italian Renaissance were largely devoid of color, but from the seventeenth century through the nineteenth, polychromy in architectural representation grew and flourished. Basile Baudez argues that colors appeared on paper when architects adapted the pictorial tools of imitation, cartographers' natural signs, military engineers' conventions, and, finally, painters' affective goals in an attempt to communicate with a broad public. Inessential Colors traces the use of color in European architectural drawings and prints, revealing how this phenomenon reflected the professional anxieties of an emerging professional practice that was simultaneously art and science. Traversing national borders, the book addresses color as a key player in the long history of rivalry and exchange between European traditions in architectural representation and practice. Featuring a wealth of previously unpublished drawings, Inessential Colors challenges the long-standing misreading of architectural drawings as illustrations rather than representations, pointing instead to their inherent qualities as independent objects whose beauty paved the way for the visual system architects use today.




Beat Generation


Book Description




Graphic Design, Referenced


Book Description

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.




Value Proposition Design


Book Description

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."




Compound Histories


Book Description

Compound Histories: Materials, Governance and Production, 1760-1840 offers a new view of the period during which Europe took on its modern character and globally dominant position. By exploring the intertwined realms of production, governance and materials, it places chemists and chemistry at the center of processes most closely identified with the construction of the modern world. This includes the interactive intensification of material and knowledge production; the growth and management of consumption; environmental changes, regulation of materials, markets, landscapes and societies; and practices embodied in political economy. Rather than emphasize revolutionary breaks and the primacy of innovation-driven change, the volume highlights the continuities and accumulation of incremental changes that framed historical development. Contributors are: Robert G.W. Anderson, Bernadette Bensaude Vincent, José Ramón Bertomeu Sánchez, John R.R. Christie, Joppe van Driel, Frank A.J.L. James, Christine Lehman, Lissa L. Roberts, Thomas le Roux, Elena Serrano, Anna Simmons, Marie Thébaud-Sorger, Sacha Tomic, Andreas Weber, Simon Werrett.